Monday 24 June 2024
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Dunkin’ Donuts survey shows seasonal anticipation is higher this year

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Demuslab

CANTON, Mass., U.S. – June 21 marks the first day of summer 2017, and a new survey commissioned by Dunkin’ Donuts shows that two-thirds (67%) of adults are looking forward to summer more this year than in previous years.

In fact, nearly 40% say they would actually take a pay cut in exchange for more time off this summer.

Rising temperatures can also equal rising FOMO, as nearly 40% also claim their “Fear of Missing Out” increases during the summer

Dunkin’ Donuts, keeping guests energized with iced and frozen beverages all season long, commissioned the independent survey to take a closer look at the many ways people are making the most of their summer this year. Among some of the additional findings:

  • Why are people so psyched for summer? Top reasons include lack of time to see friends and family this year, working harder this year than in past years, and poor weather this spring.
  • What quintessential summer activities do Americans want to do most this season? Number one is a road trip with friends or family, with spending time at the beach or pool a close second, followed by summer barbecues or picnics.
  • Will coffee fuel folks’ fun this summer? Nearly two-thirds (65%) agree that a great cup of coffee makes their summer activities more enjoyable.
  • Sometimes summer fun is replaced by summer guilt, as more than one-third (34%) of adults admit always or sometimes feeling sorry about taking time off from their jobs during the summer.
  • Can you have summer fun without photos? One in six adults (17%) claim they would actually cut their vacation short if they couldn’t take or post photos from it.
  • For more survey results, visit the Dunkin’ Donuts blog at: https://news.dunkindonuts.com/blog/Firstdayofsummer.
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