Monday 27 June 2022

Dr Pepper’s FANraiser gives mega-fans a chance to become a brand celebrity

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FRISCO, Texas, US – Dr Pepper announced the launch of the first-ever FANraiser Sweepstakes, a fundraising initiative on behalf of Scholarship America, which over the last 60 years has facilitated distributing $4.5 billion in scholarships to deserving students. Beginning yesterday and running through Nov. 23, 2021, a $23 donation¹ to Scholarship America, a nod to Dr Pepper’s 23 flavor combination, will enter the donor into the FANraiser Sweepstakes. The grand prize winner will receive the ultimate Dr Pepper fan experience, including:

  • Induction into the Dr Pepper Museum “Hall of Fame” as 2021’s “Ultimate Dr Pepper Fan,” with a framed portrait and passes to the Extreme Pepper Experience
  • Participation as a Dr Pepper commercial extra with a trip for two to the set location
  • Dr Pepper FANtastic Chocolate kit featuring the exclusive, limited-run flavor

The new FANraiser builds off the brand’s longstanding Dr Pepper Tuition Giveaway, which has provided over $12 million in tuition to deserving students across the country. In addition to the grand prize package, Dr Pepper will match donations up to $23,000 and award nine other winners with Dr Pepper FANtastic Chocolate kits.

“Supporting education is a top priority for Dr Pepper,” said Derek Dabrowski, Vice President of Brand Marketing for Dr Pepper. “The FANraiser Sweepstakes is a fun opportunity for our fans to become a Dr Pepper brand celebrity while contributing to a great cause like Scholarship America.”

“We’re delighted to again be working with Dr Pepper to support students’ college dreams,” said Robert C. Ballard, president and CEO of Scholarship America. “These donations will help deserving scholars overcome the financial barriers that stand in the way of their education. We thank Dr Pepper and all donors who step forward in support of students.”

For more information on the FANraiser sweepstakes, visit www.drpepperfanraiser.com.

¹ Every $23 gives consumers one entry, with a cap on one entry per week for the duration of the sweepstakes.

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