FRISCO, Texas, USA – Dr Pepper and University of Southern California star quarterback Caleb Williams jointly awarded two rising college Boys & Girls Clubs members with $50,000 each following a Dr Pepper Tuition Toss event hosted by the brand and Williams’ foundation, Caleb Cares. The event marked a continuation of Dr Pepper’s season-long partnership with Williams and brought forth their collective passion for empowering youth.
The event was held at the Boys & Girls Clubs of Metro Los Angeles – Challengers, where Caleb, through his foundation, has partnered with and frequently attends events recognizing deserving club members making an impact within the clubs and the local community. It featured a re-creation of the annual Dr Pepper Tuition Giveaway Challenge & Contest where Boys & Girls Clubs members cheered on two of their own high school seniors.
Williams coached the student members on best techniques when throwing a football, followed by the competition to see who could land the most footballs into oversized Dr Pepper® cans for the chance to win $50,000 in tuition money.
“The Dr Pepper Tuition Giveaway Program is an initiative we look forward to every year, and we’re excited to have the program evolve to impact even more deserving students,” said John Alvarado, SVP of Dr Pepper® Brand Marketing. “Given our shared commitment of youth empowerment, we’re honored to team up with the Caleb Cares Foundation to positively impact members of the community.”
“Partnering with Dr Pepper and my own foundation, Caleb Cares, to be able to help kids with their college education has been incredibly rewarding,” said Williams. “It’s always important to me to align with a brand that prioritizes some of the same values I hold, as far as empowering the youth and providing opportunities to those who are looking to further their education. I’m thrilled we came together to support high school members of the Boys & Girls Clubs of Metro Los Angeles through my foundation.”
Kamari B. landed eight footballs in 30 seconds to win $50,000 in future tuition money from Dr Pepper and Caleb Cares. Following the check presentation, Caleb surprised runner up Julieta R. with a $50,000 match in future tuition via Caleb Cares. The $100,000 total donation in tuition funding is the same amount awarded to each winner of the Dr Pepper® Tuition Giveaway.
Now in its 15th year, the Dr Pepper Tuition Giveaway has provided over $17.5 million to support students’ educational goals. Tune in to watch students compete live in the 2023-2024 Dr Pepper® Tuition Giveaway Challenge & Contest during the halftime of the PAC-12, Big 12, SEC, ACC, and Big 10 conference championship playoff games on Friday, December 1, and Saturday, December 2.