Friday 19 August 2022

Crimson Cup roasts new crop of award-winning Natural Gesha coffee

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COLUMBUS, Ohio, USA – Crimson Cup Coffee & Tea is roasting a new crop of its award-winning Natural Gesha coffee, which grows in the high jungle of Oxapampa, Peru. “One of our favorite coffees, this fruit-dried Natural Gesha is nothing short of amazing,” said Crimson Cup Sustainability Director Brandon Bir. “With notes of white grapes, lilac and guava, it’s no wonder this coffee has won a place among the country’s best.”

An earlier crop of Natural Gesha was a finalist in the 2021 Good Food Awards, winning a place among the country’s top craft coffees.

In 2019, Natural Gesha took home two medals at the Golden Bean North America competition, contributing to Crimson Cup’s Small Franchise/Chain Roaster Championship.

Coffee lovers can experience Crimson Cup Natural Gesha at the company’s CRIMSON flagship store and at Crimson Cup Coffee Shops in Columbus, Tallmadge and Westchester, Ohio. To enjoy at home, purchase the coffee on the Crimson Cup or CRIMSON websites.

Crimson Cup recommends brewing light roasted Natural Gesha with a Hario v60 brewer using 27 grams of finely ground coffee to 410 grams of water (including 40 grams of bloom water).

Bir discovered Natural Gesha during one of his frequent trips to develop relationships with Peruvian coffee farmers. He met grower Hector Portocarrero through the NARSA (NEGOCIACIONES AGROINDUSTRIAL AREVALO S. A.) co-op.

“We are thankful that Hector shares his exceptional Gesha with us,” Bir said. “Our friends at NARSA dried this special coffee on their roof-top drying facility, which assisted in even-drying and clarity in flavor and sweetness.”

Crimson Cup has been working with NARSA since 2014 as a part of its unique Friend2Farmer initiatives. The roaster makes economic, environmental and social impacts in coffee farming communities through these iniatives, which are part of its Focus on Good.

“We created Friend2Farmer to forge a connection between coffee farmers and coffee consumers,” Bir said. “Specialty coffee consumers seek out exceptional coffees and are willing to pay more for a superb cup. When growers earn more, they can invest in farms and communities.

“As a coffee roaster, we benefit by roasting the best coffee and delivering it to our customers,” he added. “We’re honored to work with small-plot farmers to produce their best possible cup and to help them win recognition for their hard work.”

Among other contributions to the local coffee community, Crimson Cup has funded rooftop raised drying beds and helped develop and certify The Quality Lab at NARSA.

Bir, who is also a licensed Q Grader and SCA Lab Inspector, worked with NARSA and its affiliated COOPERU organization for two years to develop The Quality Lab at NARSA. Crimson Cup consulted on building and equipping the lab to SCA standards and contributed professional quality coffee grinders. The facility was certified as an SCA Premier Training Campus in 2018.

NARSA Founder Don Julio Abel Arevalo Tello and his team focus on helping small coffee and cacao farmers in Peru’s Central Highlands and Amazon regions gain market access throughout Peru and beyond.

“Don Julio’s team pushes cup quality and crop health to develop a more sustainable industry,” Bir said. “This aligns perfectly with Crimson Cup’s commitment to quality and sustainability.”

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