London, UK – Deliveroo, Costa Coffee and BrewDog are growing in value faster than any other UK brands, according to the 2019 BrandZ™ Top 75 Most Valuable UK Brands, announced today by WPP and Kantar. Vodafone remains the UK’s most valuable brand, worth US$26.5 billion (£21.5 billion), followed by HSBC and Shell.
While UK brands remain well known and loved among consumers, the rate of their growth continues to fall behind brands in the BrandZ Global Top 100 – which are worth 7% more than they were in 2018 – as well as those in other European markets. The total value of the BrandZ UK Top 75 declined 3% over the last year. Their growth is also slower than the global economy, which expanded 3.7% over the last year.
While half of the UK Top 75 lost brand value, declining on average 12%, the other half grew by an average of 13%. Despite the UK Top 75 still being worth a combined value of US$263.3 billion (£214 billion), this value is being eroded as global brands become fitter and more competitive in comparison.
Economic uncertainty has also impacted on UK brand equity with some shareholders showing more reluctance to invest. There are now just three UK brands in the Global Top 100: Vodafone (no.49), HSBC (no.56) and Shell (no.65).
Services and retail brands dominate once again with 33 brands in the Top 75 ranking: with 8 telecom providers, 9 banks, 2 energy providers and 14 retailers, holding 67% of the total value between them. There are three newcomers to the ranking: WHSmith (no.68), Aston Martin (no.69) and Halifax (no.70).
Success stories: Costa among the fastest risers
Deliveroo, at no.50 after increasing its value 54% to $1.4bn (£1.1bn), has proved a great disruptive force, while building a reputation for social and environmental sustainability. The purchase of Costa Coffee (+48%; no.47; $1.5bn; £1.2bn) by Coca-Cola has boosted its value. BrewDog (+40%; no.57; $1.2bn; £1bn) innovates in a very purposeful way, and has a unique identity that helps it stand out from the crowd. The Top 5 Risers are completed by Ocado (+35%; no.34; $2.0bn; £1.6bn), and Innocent (+35%; no.51; $1.3bn; £1.1bn).
David Roth, CEO of the Store WPP EMEA and Asia and Chairman on BrandZ, said: “Consumers perceive the fastest-growing UK brands as innovative and dynamic, with a sense of momentum and a clear point of difference. They have built strong emotional connections and have great communicative power to tell their story. However, to keep up with accelerated growth of other global brands these brands must now work to build on their strengths and continue to deliver a fantastic customer experience, one of the key drivers of success for disruptive brands.”