LONDON, UK – Costa Coffee has launched its first plant-based Ready-to-Drink (RTD) product. Launching exclusively in over 500 Tesco stores nationwide the 750ml Oat Latte, combines the rich, aromatic flavours of Costa Coffee’s Signature Blend with creamy oats, offering a delightful coffee experience for those who prefer an alternative to traditional dairy options.
With the ongoing diversification of the RTD coffee segment, marked by the introduction of new flavours, functions, and formats, Costa Coffee continues to bring innovation to consumers, helping it to become the fastest growing major brand in RTD coffee*.
The RTD coffee industry is not only expanding, but there is also a surging demand for plant-based alternatives, with an impressive 38% increase in RTD plant-based sales over the past year.**
In response to this growing consumer preference, Costa Coffee has achieved a significant milestone by becoming the first major coffee brand to introduce an RTD drink in a multi-serve format using dairy-free alternatives.
Mark Cumming, Head of FMCG UK&I, Costa Coffee comments: “We are excited to introduce our 750ml Oat Latte, a product that demonstrates our ongoing commitment to innovation in our RTD range. We understand that consumers today seek not only great taste, but also products that align with their lifestyle or dietary requirements.
This comes as key research found that consumers prefer oat milk in coffee, with creaminess citied as the main driver behind oat preference***. This new addition to our range is a testament to our commitment to offering something for everyone.”
The 750ml Oat Latte is now available exclusively at selected Tesco stores nationwide.
* Nielsen, Total Cov Val MAT w/e 17.06.23
** Source: Nielsen Multiple Grocers MAT 28.02.22
*** Source: *Allegra: project Café UK 2021