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MILAN – Coffee markets turned bearish in the first session of the week. Yesterday (Monday, 21 July 2025), both exchanges veered into negative territory, falling below important psychological thresholds. The arrival of the new Brazilian crop on the market continues to keep coffee futures under pressure. London saw the most significant losses, with September ICE Robusta coffee dropping by 4.8% to $3,187 by the end of the day, marking its lowest level since early March 2024.
In New York, the main contract for September delivery fell by 3.8%, dropping back below the $3 mark to close at 291.95 cents.
The latest Commitment of Traders report from the Ice Arabica has seen the non-commercial speculative sector increase their net long position by 4.45% over the week of trade leading up to Tuesday 15th July 2025 to register a new long position of 16,407 lots.
The latest Commitment of Traders report from the Ice Robusta has seen the speculative managed money sector increase their net short position by 887.79% over the week of trade leading up to Tuesday 15th July 2025: to register a new net short position of 1,294 lots.
In response to the 10% tariffs imposed by the Trump administration, the Ethiopian Coffee and Tea Authority (ECTA) has announced an ambitious plan to diversify its markets, focusing primarily on consumer countries in Asia and the Middle East.
The aim is to compensate for lower sales in the US and consolidate the global market penetration of Ethiopian coffee. In the 2024/25 fiscal year, the Ethiopian coffee industry achieved unprecedented results. Exports grew by 57.1% to a record figure of 468,967 tonnes or 7,816,117 bags.
The export value also reached an unprecedented figure of USD 2.653 billion, up 85.9%.
That performance exceeded original targets by 144 percent in volume and 147 percent in revenue.
Ethiopian exports are targeting the affluent markets of China, Japan, South Korea, Saudi Arabia and the United Arab Emirates.
