Saturday 27 April 2024
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Coffee brand Strange Love expands with launch of psychedelic botanical café

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DESCAMEX COFFELOVERS 2024
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TORONTO, Canada – Strange Love, the award-winning coffee brand today announced the opening of botanical cafes inside each Toronto location, featuring innovative, mood-altering tinctures, tonics and drinks.

Thanks to top-rated Toronto naturopathic doctor James Yoon, the new cafes are stocked with proprietary doctor-formulated refreshments featuring “magical” ingredients and superfoods like rare mushrooms and clinically-proven therapeutic herbs and botanicals designed to leave customers with their desired feeling: focused, relaxed, or energized.

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“By opening the first mood-altering cafe in North America, we’re hoping to provide easy access to rare, yet effective ingredients and a place for clients to get a daily dose of botanical wellness,” said Dr. James Yoon.

Strange Love brought an uncommon collective of experts together to launch the mood-altering therapeutic product line. Alongside Dr. James Yoon, Eleni Bock, an award-winning mixologist from the world-renowned bar, Bar Chef, and experienced fermentation specialist Jef Edwards, who imported yeast from Champagne, France to propagate a vinegar based probiotic shrub for the mixtures, joined forces to create the great tasting and effective concoctions.

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Benefits of the refreshments range from mental clarity to enhanced relaxation to increased athletic performance — the Power & Flow drink for instance promises endurance and explosive energy thanks to its star ingredient, a miracle mushroom known as cordyceps.

This mushroom became famous in 1993 when China’s Olympic Women’s running team broke three world records at the World Outdoor Track and Field Championships and were subsequently accused of doping. It was later revealed the team’s recording-breaking abundant energy and stamina was due to these wild mushrooms.

About Strange Love

Ranked by Yelp and BlogTO as a top cafe destination, Strange Love currently has four key locations in Toronto’s most coveted neighbourhoods. Strange Love has a loyal and dedicated community of King West “Entrepreneurs”, Queen West “Creatives”, and Financial District “Professionals” that believe in creative expression and self-reliance. A Strange Love devotee can often be found travelling outback destinations or attending transformational festivals like Burning Man.

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