SAN DIEGO, U.S. — Youngevity International, Inc., a leading omni-direct lifestyle company, announced today that its wholly owned subsidiary, CLR Roasters, has accepted an invitation to join Amazon Vendor Central and hired Digital Operative to help grow their brand internationally.
Per the new agreement, CLR Roasters will offer its Café La Rica espresso and Josie’s Java House coffee brands on Amazon Vendor Central, while Amazon handles the logistics of selling to customers, order fulfillment, and customer support.
With the Amazon Vendor Central agreement expected to help spur an increase in national sales, CLR Roasters has partnered with Digital Operative–an award-winning San Diego-based full-service digital agency–to assist in the brand’s expansion.
Dave Briskie, President and CFO of Youngevity International, Inc. stated, “We are excited that two of our company owned brands are gaining national distribution on Amazon. We believe the team at Digital Operative will have a significant impact on the growth of Café La Rica and Josie’s Java House nationally.”
“Ever since the inception of Digital Operative, we’ve prided ourselves on working with innovative, unique brands that have a focus on growth,” BJ Cook, founder and CEO of Digital Operative, said about pairing with CLR Roasters.
“CLR Roasters’ brands perfectly fit that mold. With the Amazon Vendor Central agreement in place, Digital Operative is excited to help both brands seek to become household names nationally.”