Monday 22 April 2024
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CLR Roasters inks 5 year distribution deal to sell its espresso brands in Panama

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Miami, FL., U.S. — Youngevity International, Inc., a multi-channel lifestyle company operating in three distinct business segments, including a commercial coffee enterprise and commercial hemp production today announced that its wholly-owned subsidiary CLR Roasters has signed a five-year contract with H&H Coffee Group Export sell CLR’s espresso brands, Café La Rica and Café Cachita, in Panama.

Terms are C.O.D. and F.O.B. Miami, with the initial order of approximately 60,000 units of Café Cachita Espresso bricks expected to ship this week, and a second order of the brand Café La Rica of the same amount planned within the next 14 days.

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The distribution relationship establishes minimum order quantities of 40-foot containers per order and is expected to result in annual revenue of approximately $2,000,000.

“Expanding the distribution of our company owned brands remains a high priority and we are pleased to continue to expand our international footprint,” said Dave Briskie, President and CFO of parent company Youngevity International, Inc.

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Ernesto Aguila, the President of CLR Roasters stated, “Our strategy of building two strong retail brands side by side has made a very large step forward. We are focused on expanding the distribution of Café La Rica and Café Cachita throughout Latin America.”

Alain Hernandez, President of H&H Coffee Group Export Corp stated, “The goal is to leverage the strength of the Café Cachita and Café La Rica brands being displayed side by side across retailers in Panama in order to help drive opportunities in other Latin American countries where espresso is the coffee of choice.”

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