MIAMI, U.S. — Youngevity International, Inc., yesterday announced that its wholly-owned subsidiary CLR Roasters has forged a new distribution partnership with prestigious food distributor Krasdale Foods.
Krasdale Foods, whom distributes over 12,000 SKU’s of Grocery Items has been in business for over 100 years servicing over 2500 retail locations including C-Town, Bravo, Market Fresh, Aim, Shop Smart, and stop 1. Krasdale’s geographic footprint includes in New York (NYC and Metro Areas), New Jersey, Connecticut, Pennsylvania, Massachusetts, and Rhode Island.
Krasdale Foods plans to begin distribution of Café La Rica next month with initial stocking order of Café La Rica’s gourmet espresso shipping from CLR Roasters to Krasdale’s Bronx, NY based distribution facility the first week of March.
Café La Rica brand Espresso is the official “Cafecito” of Major League Baseball team, the Miami Marlins and has consistently been one of the fastest growing expresso brands in the Southeast.
“We are proud to see CLR’s Flagship brand, Café La Rica, pick up such a significant and prestigious distribution partner” said Dave Briskie, President and CFO of Youngevity. He continued, “We expect the continuation of this partnership to help drive the continued growth of our Café La Rica brand throughout 2020.”
Ernesto Aguila, The President of CLR Roasters stated, “This relationship with Krasdale Foods represents a pivotal distribution piece to our branding strategy of our Café La Rica brand. We have always felt that the two key markets for Café La Rica, and espresso in general, is to establish strong distribution in the Southeast and the Northeast.
We look forward to working with Krasdale to fortifying our brand position in the Northeast.”