MIAMI, U.S. — Youngevity International, Inc., a multi-channel lifestyle company operating in three distinct business segments, including a commercial coffee enterprise and commercial hemp production, yesterday announced that its wholly-owned subsidiary CLR Roasters has added Unified Wholesale Grocers as a distributor, expanding its distribution of its Café La Rica brand to Florida’s Gold Coast, including Palm Beach, Broward, Miami-Dade, and Monroe Counties.
Unified Wholesale Grocers services the needs of boutique and small independent supermarkets, convenience stores, and bodegas in the southern geographical area of Florida. Unified Wholesale Grocers has already purchased over four truckloads of Café La Rica espresso for its customers.
“We look forward to working with Unified Wholesale Grocers to expand the retail footprint of Café La Rica in South Florida.” said Dave Briskie, President and CFO of parent company Youngevity International, Inc.
Ernesto Aguila, the President of CLR Roasters stated, “Our strategy of building sales in our company owned brands remains a high priority, and we are proud to add great distributors that really understand the local market place like Unified Wholesale Grocers.”
Youngevity’s coffee manufacturing division, CLR Roasters, was established in 2001 and is a wholly-owned subsidiary. CLR Roasters is a full-sized coffee roaster that produces gourmet coffees under its own boutique brands — Café La Rica®, Josie’s Java House®, and Javalution®; manufactures a variety of private labels for major national chains; and for the direct selling channel under Youngevity International.
The company remains one of the largest suppliers in North America to the cruise line industry. CLR was the first entrant into the fortified coffee niche with its Youngevity JavaFit® brand. In May 2014, CLR acquired a coffee plantation and processing facility in Nicaragua, allowing the entity to control coffee production and quality — from field to cup.