MILAN, Italy – Cimbali Group, the world leader in professional espresso machines, strengthens its presence in the Southeast Asia area by formalizing a partnership with ASEAN Coffee Federation (ACF), one of the main influencers in the coffee industry for the region, accompanied by its participation at the virtual Latte Art Competition.
Singapore being a major coffee hub in Southeast Asia, the Cimbali Group together with the ASEAN Coffee Federation, are formalizing its commitment to support the growth of the industry in the region.
Asean Coffee Federation partners with Gruppo Cimbali
In an effort to draw talented ASEAN baristas, ACF has announced the inauguration of its very first Virtual Latte Art Competition. The event will take place on 14, 15 & 18 December 2020 via Zoom, where through this fun and entertaining platform regional baristas will have the chance to showcase their latte art skills and stand a chance to win an attractive cash price and trophy.
The event will be running from 14 December 2020 and will see its finals taking place on 18 December 2020
Participants can subscribe to the event by visiting the ASEAN Coffee Federation website at aseancoffee.org.
“On behalf of ASEAN Coffee Federation (ACF), we are excited to have Gruppo Cimbali as a partner to support the growth of the coffee industry in the ASEAN region. It has been a challenging year for everyone, we will continue to create new activities and events to strengthen the coffee industry, bringing all the coffee players together”. Said Mr. Victor Mah, President of ACF.
The Group with FAEMA – a Cimbali Group brand, proudly announces the exclusive participation to such an unrivaled experience. During the competition the Cimbali Group will be introducing its award-winning Faema President GTI machine and delivering a short presentation during the live finals.
The Group fully recognizes the fast and growing coffee nations like Indonesia, Malaysia, Myanmar Philippines, Thailand and Vietnam and is renewing its commitment to making its mark in the Asia Pacific area, it looks forward to this, and many more collaborations to come.