ATHENS, Greece – Cimbali Group, one of the leading manufacturers of professional machines for making coffee and milk-based drinks, as well as coffee shop equipment, will be participating in World of Coffee 2023 in Athens on June 22-23, 2023. The company will be presenting activations involving a multitude of their coffee machines from brands across their extensive portfolio, encompassing works from LaCimbali, Faema, and Slayer.
Cimbali Group at World of Coffee 2023
The complete list of machines to be showcased and interacted with at World of Coffee 2023 include the LaCimbali M200 Profile, M200 GT2, S60, Faemina, Faema E71E, Faema President GTi, Slayer Espresso Single Group, Steam LP, and Slayer Espresso 2 Groups.
Each machine will be paired with its own activation that attendees will be able to participate in to gain a deeper knowledge about the coffee machines in Cimbali Group’s brand portfolio. For specific instructions regarding the activations, please refer to the annex on the next page.
To kick the event off, Mumac Academy will host the activations for the LaCimbali M200 Profile and the Faema E71E with their activation “It’s Only Roast n’ Brew” during which a selection of various roasters will be invited to demonstrate each of the machines using their own brews of coffee. Furthermore, Mumac Academy trainers will conduct a demonstration and training on the Faemina machine. As for the Faema President GTi, a top barista will be serving high quality Dimello Coffee.
For what concerns Slayer, the Steam LP and Espresso Single Group will be demonstrated using sixteen different roasters during the event, each incorporating their own coffee blends. There will be six roasters per day at this event. In collaboration with Comandante Grinder, all roasters will be invited to participate in a challenge to see who can serve the fastest espresso in the least amount of time. The espresso that receives the most points wins a Comandante grinder.
Some important roasters that will be present at Slayer’s activation include:
April Coffee CPH (Copenhagen), Bonanza Coffee (Berlin), The Underdog (Athens), Finca Soledad Intag – Istinto Coffee (Quito, Ecuador), Manhattan Coffee Roasters (Rotterdam), Jokes Aside Coffee, the roastery of the famous Instagram page @50percentarabica (Brno), Supremo, the roastery of the Comandante Grinder, leader in the sector of manual grinder (Munich), and Kahiwa Coffee Roasters, the roastery of Valtteri Bottas, Formula1 pilot with Alfa Romeo (Lathi, Finlandia). To view the complete list with all roasters on the stand, please refer to the annex below.
The “Barista on Decks” Activation will feature the LaCimbali M200 and Slayer Espresso 2 Groups machines, focusing on the central message of “cutting-edge technology at the right hands.” It will be a three-day rolling event, complete with hands-on training and expert support on demand. Interested baristas will be able to book one hour on one of these machines to perform tests, discover the machines and experiment with all adjustments each model can offer. On the LaCimbali S60 it will demonstrated how to prepare Freddo Cappuccino, a type of espresso-based iced drink which is very popular in Greece.
For more information, please refer to the annex below.
Cimbali Group Booth: Hall 3, Booth 3-H10
List of machines:
LaCimbali: M200 Profile, M200 GT2, S60
Faema: Faemina, E71E, President
Slayer: Espresso Single Group, Steam LP, Espresso 2 Groups
Activations at Woc 2023
Mumac Academy: “It’s Only Roast ‘n Brew” (E71E, M200 Profile)
SCHEDULE:
