Youngevity International, Inc. , a leading omni-direct lifestyle company, announced the addition of the very popular Caribe Restaurant Chain as part of 22 recently added food service accounts that are now proudly serving Café La Rica Expresso in South Florida.
CLR Roaster’s Café La Rica brand has been growing in popularity both in retail and in food service since it became The “Official Cafecito” of Major League Baseball’s Miami Marlins in 2017.
At the Player’s request Café La Rica Espresso replaced Red Bull in the Miami Marlin’s locker room at the start of the 2018 season.
CLR Roasters announced that that Caribe Restaurant Chain will be promoting Café La Rica Espresso at a cost of 5 cents a cup on Tuesdays and Fridays at all Caribe Locations.
The promotion begins Tuesday July 31st and runs through the entire month of August. iHeartRadio 94.9, one of South Florida’s most popular radio stations, will be leading the campaign designed to build the momentum of the Café La Rica Brand and drive traffic to all Caribe Restaurants.
“We are very proud to have our Café La Rica Espresso now served at all Caribe Restaurants. The food at Caribe is spectacular and I cannot think of a better way to top off a delicious meal than enjoying a nice hot cup of Café La Rica Espresso.” stated Ernesto Aguila, President of CLR, and Founder of the Café La Rica Brand. “We are quite enthusiastic about the exposure our brand will obtain through this partnership and the innovative promotions being put on by Caribe through iHeartRadio.”
Dave Briskie, President and CFO, of Youngevity, the parent company that owns CLR Roasters, stated, “We continue to gain momentum in the food service and retail space. The growth of our brand is apparent in this market as the 52 week rolling revenue for our Café La Rica brand is up 40% at Fresco y Más / Winn Dixie, up 58% at Super Value which includes Presidente, Bravo and Sedanos, and up 40% at Wal-Mart just to name a few.”