BANGKOK, Thailand — Tim Hortons announced on Thursday that it has entered into an exclusive master franchise and development agreement to develop the Tim Hortons brand in Thailand with WeEat Company, part of the Wattanavekin family group of companies.
“We are very excited to grow the Tims brand in Thailand as part of our broader global growth strategy,” said Tim Hortons President Alex Macedo. “Thailand has a thriving coffee market and our partner has a deep understanding of the Thai market, which we believe will position us well for success in the country.”
Tim Hortons believes that it can replicate in Thailand its recent successes in other international markets by featuring a strong core hot and cold beverage platform, a localized food menu and prominent Canadian branding in the restaurant design to celebrate the brand’s Canadian heritage.
“We are proud to partner with Tim Hortons to launch and develop this great brand in Thailand. We look forward to opening the doors of our first Tim Hortons restaurant and sharing Canada’s favorite coffee with our guests,” said Nick Wattanavekin, CEO of WeEat Company.
Tim Hortons has more than 4,800 system wide restaurants located in Canada, the United States and around the world.