LOS ANGELES, U.S. – Califia Farms, a leading, independently owned plant-based food and beverage company, has pledged to provide one million servings of nourishing beverages to frontline healthcare workers and other communities in need through the COVID-19 crisis.
The one million servings pledge is in addition to the company’s existing donation program and will extend through December 2020. Califia has already provided nearly 350,000 servings of its plant-based beverages since March 9, 2020.
“Califia Farms is privileged to be part of an industry that can help alleviate even a small amount of the stress created by this pandemic by providing great-tasting, nutritious products,” said Greg Steltenpohl, CEO and founder of Califia Farms. “We’re grateful to Feed the Frontlines NYC and other groups who quickly activated their network to help sustain our healthcare heroes and other vulnerable populations. By standing together as a community, we will emerge from this moment stronger and more resilient.”
Feed the Frontlines NYC has prepared and delivered 60,000 free, hearty meals to healthcare professionals across New York City while bringing 99 restaurant workers back on the job. They are delivering hot, individually packaged meals to 35 hospitals, including NYU Langone Health, NYC Health + Hospitals, Mount Sinai, New York – Presbyterian, Montefiore Medical Center and Manhattan VA Medical Center.
“Our brave frontline responders and healthcare providers are working around the clock to fight this pandemic and care for those who have been affected,” said Luca Di Pietro, Founder of Feed the Frontlines NYC. “As you can imagine, many of them tell us they need ‘intravenous coffee’ right now and are excited to be receiving Califia’s drinks with their meals. It’s been a great partnership.”
Califia is also working with Feeding America, LA Regional Food Bank, Meals on Wheels, public school districts and other partners to deliver nourishing beverages to those in need. This includes coffee shops and baristas, an important part of the Califia family that has been hit particularly hard by the shutdown. Califia is providing product donations to local coffee shops in New York City, San Francisco, Los Angeles and other cities, and using its social channels to spotlight baristas and share how people can support their local shops.