Monday 15 April 2024
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Cafe Virtuoso rebrands as Talitha Coffee

Mission-driven specialty coffee roaster eyes making an impact through transformative positive change

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SAN DIEGO, USA – Cafe Virtuoso, San Diego’s certified organic specialty coffee roaster, announced rebranding as Talitha Coffee Roasters, along with the launch of its new e-commerce storefront at, providing an exceptional coffee experience to customers across the United States.

Talitha is a people-first coffee roasting company that is committed to making an impact by providing employment opportunities, training and support networks for survivors of sex trafficking as they build hopeful futures. Each bag of coffee sold directly supports a collaborative endeavor, directly contributing to a journey of healing, empowerment, and shared triumph.

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The introduction of Talitha’s online storefront allows coffee enthusiasts from around the country to explore and purchase ethically sourced, freshly roasted beans and experience the exceptional flavors that is making Talitha a SoCal favorite. The online store provides customers with a seamless shopping experience, complete with detailed descriptions of each of its specialty single origins and unique signature blends.

Customers can also access customizable coffee subscriptions and a full-service wholesale program providing coffee for businesses, including cafes, restaurants, and hotels. The wholesale program also provides guidance for coffee bar layouts, equipment sourcing, supplies, menu design, and comprehensive professional barista staff training.

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“Unveiling our new identity and introducing an online shopping experience represents our progress and metamorphosis as a growing company,” said Jenny Barber, Talitha Coffee co-founder. “We believe in connecting people through the universal language of coffee, and this new chapter will enable us to share our carefully crafted blends and single-origin beans, while also widening our reach in facilitating positive change.”

In addition to its new website, customers can also follow Talitha Coffee on Instagram, Facebook, and Twitter for updates, promotions, and other coffee-related content.

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