BOGOTÁ, Colombia – Café de Colombia, Juan Valdez and the Coffee Cultural Landscape (PCCC) made themselves felt strongly at the universal exhibition Expo Dubai 2020, dedicated to Colombia on a special day.
The spotlights of Expo Dubai, which is expected to bring together more than 25 million people over 180 days, pointed today to coffee as the country’s flagship product, as well as its musical wealth, dance, flowers, gastronomy and exuberant vegetation, among other attractions.
“Colombian coffee growers and coffee grace this important fair. Visitors from all continents will be able to taste the best coffee in the world. It’s a great opportunity to open up markets and delight more consumers,” said Roberto Vélez, CEO of the Colombian Coffee Growers Federation (FNC).
The expo features 192 pavilions from the same number of countries, where each shows the best it has to offer; a special day is dedicated to each country. In the case of Colombia, coffee could not be absent, one of its best credentials to the world.
The Colombian pavilion, which occupies 2,000 m2 in a 4 km2 citadel, is presented by regions; and the western Andes include the PCCC and Antioquia, with its mountains, coffee, and flowers.
The Juan Valdez coffee shop chain is also present, seeking to strengthen its international expansion plan and promote business opportunities with potential partners, both franchisees and retail chains, to reach new consumers.
In February 2022, for a week, there will be a cupping space, where producers and exporters of 100% Colombian coffee will be able to show their products and close deals.