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LAS VEGAS, USA & MUNICH, USA – BSH, a leader in premium and luxury home appliances, is showcasing its vision for the connected home at CES 2026 booth #16203: the display highlights people-first artificial intelligence, world-leading Bosch Group sensor technology, precision engineering and premium design to make everyday life easier, more intuitive and more enjoyable.
The Bosch Group activation will also feature vibrant “The More You Bosch, the More You Feel Like a Bosch” joint campaign creative, challenging showgoers to “find their inner Bosch.”
Every product category from the renowned brand – from dish care, cooking, laundry, cooling to small appliances – will take center stage in Las Vegas, reinforcing Bosch’s prominence across the kitchen and home.
“CES 2026 marks Bosch home appliances’ largest presence at the show to date, with our precision engineered solutions taking the spotlight in the show stand alongside celebrity chefs known from ‘Top Chef’ and Food Network, as well as bold creative from our ongoing national ad campaign that launched at the Big Game last year,” said BSH Region North America CEO, Darcy Clarkson.
“We’re also highlighting our leadership role in employing practical AI in the home appliances space with the unveiling of the Bosch Cook AI feature coming to the Home Connect app in the near future, as well as our participation in an official CES panel on the smart home alongside other ecosystem leaders.”
Amazon and Bosch: First espresso machine globally to be Powered by Alexa+ new natural language AI Technology
Engineering teams at BSH and Amazon have worked to fully integrate Amazon’s new Alexa+ generative AI technology with the espresso machine – enabling consumers to talk to their Bosch 800 Series fully-automatic espresso machine just as they would with their local barista.
Using natural language, users may now control every aspect of the already-advanced espresso machine to formulate and improve daily coffee routines. The AI assistant leverages its vast knowledge base, along with machine learning, to pass the command to the espresso machine. The result of this collaboration is barista-level drinks, with all the personalization of a neighborhood coffee shop.
“The collaboration between Alexa+ and Bosch on the 800 series espresso machine demonstrates how conversational AI can deliver sophisticated experiences for our shared customers,” said Amazon Vice President for Alexa and Echo, Daniel Rausch. “We are designing new tools to bring Alexa+ intelligence to more smart home devices, and Bosch is one of the first brands building on those experiences.”
