BELO HORIZONTE, Brazil — The World Cup of Coffee with its various categories is happening, and it will take place in Belo Horizonte, the capital of Minas Gerais. From November 7th to 9th, 2018, Brazil will host the World Coffee Championships for the first time, and thousands of visitors will come from around the globe.
The face-offs are highlights in the program of The International Coffee Week (ICW), the greatest event in the coffee industry in Brazil, and the most relevant encounter of the agribusiness.
Over a hundred national champions form more than 40 countries will compete against each other in the craft of coffee in Belo Horizonte, MG.
The four championships will focus in four different moments of coffee making: the World Latte Art Championship is about artistry with espresso and steamed milk, made by the barista (the professional that extracts the espresso) in cups and judged by the final visual results. In the World Coffee in Good Spirits Championship, the competitors combine coffee, alcohol, and other ingredients that harmonize into cold or hot drinks, being the most famous of them the Irish Coffee.
The World Brewers Cup and the World Cup Tasters Championship will also be part of the official program in the ICW. In the first one, baristas have their performance evaluated in different coffee brewing methods, with coffee beans of choice and also beans stipulated by the championship organization.
The latter championship is suited for the professional coffee taster. The competitors are required to identify the different coffee in sets of 3 cups. The winner is the one who makes less mistakes in less time.
The World Coffee Championships are organized by WCE – World Coffee Events, event management organization that is wholly-owned subsidiary by Specialty Coffee Association, and aims to bring together a community of passionate coffee people from across the globe and show the world what the heights of coffee professionalism can be.
ICW is an enterprise of the FAEMG System, Café Editora, Sebrae and the Government of the Minas Gerais State, through the efforts of the Secretary of Agriculture, Livestock and Supply (Seapa) and Codemig. ICW is Diamond Sponsored by the Ocemg system, Sescoop and OCB.
About Belo Horizonte
Apart from being the capital of the largest coffee producer State in Brazil, Belo Horizonte offers a little bit of both: there is this “small town from the country side” feeling, almost palpable in the way everybody treats you: like you are family from the first day you met, offering you endless “pão-de-queijo”.
But there is also the fact that this is the 4th economic power in the country, with expressive agricultural production and significant industrial park located in its metro area. Besides the amazing nightlife and food.
International Coffee Week 2018
Date: November 7th ro 9th
Opening hours: 11 a.m. to 8 p.m.
Venue: Expominas, Belo Horizonte (MG)
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