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Brazil to host the World Coffee Producer Forum next week in Campinas

World Coffee Producer Forum declaration

MILAN – Brazil is hosting the second World Coffee Producer Forum (WCPF) from July 10 to 11, in the city of Campinas, São Paulo State. The event was created in 2017, and it is a favorable environment for discussing the agenda of grain producers, to guarantee sustainability in the sector, including 25 million families around the world.

Currently, the sector is facing countless challenges, such as economic sustainability of producers at the productivity level of crops and price volatility on international markets. Besides that, there is a forecast for the demand to exceed 50 million sacks of coffee in the next fifteen years.

“The entire supply chain, from the farm to the coffee cup, will continue facing a great number of challenges in coffee plantation production. The only way to overcome those challenges is by constructive cooperation among all links in the chain”, commented Silas Brasileiro, from the Brazilian National Coffee Council.

Initiatives will also be discussed during the event to increase coffee consumption in the world. Brazil is a reference in the sector, as coffee consumption increases by 3.5% per year. in the country. Brazil is also responsible for 16% of global consumption.

Jeffrey D. Sachs, an American economist, is one of the guests attending the World Coffee Producer Forum. He is going to give a lecture on an Economic Analysis study for improving yields among small coffee growers.

The first edition of World Coffee Producer Forum was held in July 2017, in Medellin, Columbia. “The first forum fostered the awareness and interest of interested parties in guaranteeing the economic sustainability of coffee growers throughout the world and finding ways to provide a sustainable value chain from the grower to the coffee cup. The second Forum will take that discussion to the next level,” expects Juan Esteban Orduz, from the National Federation of Coffee Growers of Columbia.