Thursday 30 May 2024
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Blue Bottle Coffee Pale Ale comes to all Blue Bottle shops in Japan on June 18

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MILAN – As lockdown measures ease, new restaurants and shops are opening in Tokyo: in the neighbourhood of Hiroo, Blue Bottle Coffee – the Californian chain that’s really taken off in Japan – opened its newest Tokyo outpost in the Eat Play Works building on June 11.

This café is the first location in Japan serving the chain’s new Blue Bottle Coffee Pale Ale (¥750), made in collaboration with Mie Prefecture’s Ise Kadoya Brewery.

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The craft beer is brewed by soaking Blue Bottle’s speciality Three Africas coffee beans in it, giving a hint of coffee, and a light fruity taste, which makes it a perfect summer ale. It will be available in bottles at all Blue Bottle locations starting June 18. However, the Hiroo and Newoman Yokohama locations are the only cafes you’ll be able to enjoy it fresh on tap.

Customers can also purchase chocolate coins made with pure Colombian cacao from Xocol chocolate shop in Fukazawa, or a reusable bag made in collaboration with California eco-friendly apparel brand, Baggu, both exclusive to the Hiroo location. These are all available in limited quantities.


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