PORTLAND, Ore., US – Black Rock Coffee Bar, a national boutique coffee chain, is elevating its partnership with Children’s Cancer Association (CCA) in support of CCA’s mission to deliver Joy-centric programs to seriously ill kids to create immediate and measurable improvement to their emotional wellness. CCA’s JoyRx Music program draws on the universal appeal of music to lift spirits and enable young patients to feel joy during stressful and painful experiences related to extended hospitalizations and treatments for life-threatening illnesses.
To start, Black Rock will underwrite a fully stocked JoyRx Music cart for a pediatric hospital in Austin, Texas.
JoyRx Music programing is always free for families and brought to patients by trained CCA music specialists. Each session engages hospitalized kids of all ages and diagnoses to choose the “music medicine” experience that best fits their needs. The bedside and virtual program offers patients the option to watch a live music session, request a song, sing along, or engage in music lessons with instruments from the cart.
The company will help facilitate CCA’s joy-based programming, provide year-round Black Rock presence at CCA events and look for ways to fuel the CCA community with its products.
“We are in awe of what CCA stands for and are honored to support such a meaningful organization that provides a bright light in children and their families’ lives as they face cancer or serious illness,” said Jeff Hernandez, Co-Founder and Executive Chairman of Black Rock Coffee Bar. “If we can help lift them up or make their day just a little bit better, we will.”
“It’s incredible to see the team at Black Rock passionately rallying around CCA’s mission to create Joy for kids with serious illness,” said Danielle York, CEO, CCA. “This deepening of our partnership, coming at a time when both of our organizations are expanding across the nation, is significant. We are grateful for Black Rock’s commitment to JoyRx Music and support of CCA.”
In addition to the JoyRx Music program, Black Rock Coffee Bar will also collaborate with CCA in various events as well as provide gift cards to any of the 75-plus Black Rock Coffee Bar locations across the country for CCA-served families.