Thursday 29 February 2024

Bellezza Espresso joins VEA alongside the Carimali, Elektra and Heylo brands

Bellezza will expand its product range in the future to include new innovative and patented products. Bellezza plans to cover all main markets by 2022.

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CHIGNOLO D’ISOLA (BERGAMO) — VEA is proud to announce that Bellezza Espresso joined its group of companies. Under VEA, Bellezza aims to become the leader in the growing premium-domestic espresso- machine segment. From its success in Europe, North America, and Australia, Bellezza has an aggressive international expansion plan to cover all main markets by 2022.

Bellezza Espresso joins VEA

Furthermore, Bellezza will rapidly expand its product range in the coming years to include many new innovative and patented products. Alexander Loesch, Bellezza’s founder, will spearhead the company’s future innovations as research and development manager.

Ariele Guaschino will head a new team based in Italy as Sales and Marketing Manager. Birgit Loesch will continue developing the DAC region to further Bellezza’s German success. To learn more about Bellezza’s products, visit its new website.

bellezza vea
The coffee machine Bellezza (photo credits by Carimali)

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About VEA

Andrea Doglioni Majer founded VEA to be the heart of coffee technology. It operates with the brands Carimali, Elektra, Heylo and now Bellezza. Vea also invests in coffee-focused businesses.

Learn more about the company by visiting the site.

About Bellezza

Bellezza was founded in 2017 to design and develop premium espresso machines for the home. German engineering mixed with Italian coffee knowledge makes for reliable and beautiful espresso machines.

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