Sunday 21 July 2024
  • La Cimbali

BE MY HOST – An international observatory on the Ho.Re.Ca. industry through the eyes of our “Host Ambassadors” and the expertise of Host

Must read


MILAN – HostMilano is also information, communication, a showcase for new trends on a global scale.

In order to keep you constantly up to date on the effervescent world of food and its satellites, Host2015, scheduled at the Fiera Milano fairground in Rho from Friday 23 to Tuesday 27 October, has involved 10 top global influencers from five countries – Italy, France, Spain, the United States, Germany, the UK, China, Japan, Russia and Brazil.

These countries will become ambassadors for the event in the name of the invitation ‘Be My Host’.

Our ambassadors are all internationally renowned journalists and influencers, who write professionally about food, catering and lifestyles for prestigious journals (some specialized, some not) (The Wall Street Journal, Wired, Der Feinschemecker, Forbes, to mention just a few), on food and wine websites and blogs.

The Host Ambassadors will become pro-active hunters of news on the hottest topics in the sector, topics which will be established jointly with the social team of HostMilano.

“Increasingly, HostMilano is a place where people discover new formats and new trends in lifestyles, as well as the most innovative technologies,” commented Simona Greco, Exhibition Manager of Host at Fiera Milano.

“Be My Host is a fundamental link in this strategy, because it brings together the viewpoints of the exhibitors and other trade professionals of the industries attending Host, those of some of the world’s greatest influencers–who represent a link with the viewpoint of final users who, today, are ever-more aware and well-informed—and with the world of the media and the culture of the sector.”

The Be My Host project will take the form of a web magazine, which, through the various viewpoints put forward by the Host Ambassadors, will offer real-time news about the current main Ho.Re.Ca. trends, with regard to the countries of origin of the influencers taking part.

Thanks to an editorial plan in line with market requirements, Be My Host will expand and integrate the wealth of information on the Host website and in the newsletters, using the typical language and tools of social communication, multimedia content and interaction across the board.

Analysis, in-depth coverage and conversations with a focus on lifestyles will cover all the industries present at Host2015, gathered in the three macro-areas of the exhibition:

Food service equipment with Bread-Pasta-Pizza; Coffee, Tea with SIC – the International Coffee Exhibition – Gelato-Pastry, and Bar, Coffee machines and vending; and Furniture and Tableware.

For information about Host:, @HostMilano #Host2015 #BeMyHost.

  • Franke Mytico
  • TME - Cialdy Evo

Latest article