Saturday 28 January 2023

Italian roaster Bazzara joins the International Women’s Coffee Alliance

Mauro Bazzara, ceo of the company: “The coffee world has always been characterised by the strong presence of women and even nowadays women are great protagonists in our companies. I want to underline immediately that we cannot do without women too: in our company the account for the overwhelming majority and they play fundamental roles. I can also notice that this is the trend in many of the companies in the coffee field here in Trieste. They have key roles”

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TRIESTE, Italy – The company Bazzara, historical roasting company based in Trieste and founded in 1937, announces its enrollment in the International Women’s Coffee Alliance (IWCA). The company will dedicate some pages on the new updated editions of the books by the brothers Mauro and Franco Bazzara, president and ceo of the company, to the charity projects of the association that has been fighting for years to support the precious job of women in the coffee world.

Bazzara wants to remind that the publishing project involves the reprinting of the two books “The espresso coffee production chain” and “Coffee tasting” to sustain the mission of spreading the coffee culture, in which the female contribution is paramount. Both books will, indeed, be enriched with recent and interesting updates, among which also a space completely dedicated to the pink coffee world with the aim of raising awareness on the topic of the inclusion of women in an economically sustainable world of work.

Bazzara’s mission

 The books have always lured the interest of many education and training bodies, as well as of the most important associations of the sector and they have already traveled around the world being translated in many languages.

 One of the features that confirms the success of the books is the constant presence of big realities, among which the recent addition of the IWCA project.

 “The coffee world has always been characterized by the strong presence of women and even nowadays women are great protagonists in our companies. I want to underline immediately that we cannot do without women too: in our company the account for the overwhelming majority and they play fundamental roles. I can also notice that this is the trend in many of the companies in the coffee field here in Trieste. They have key roles.”, states Mauro Bazzara, ceo of the company which has always dealt with these topics with much interest.

 That’s why the enrolment in an association supporting shared values and objectives could not miss. The International Women’s Coffee Alliance (IWCA) is and organization which promotes events and activities to support women and to make them independent in their job thanks to awareness campaigns and financial help aiming at demolish in the producing countries those gender barriers that limit their empowerment, guaranteeing their free access to resources and sharing activities among women over the entire production chain.

International Women Coffee Alliance

The main objectives of the association are the increase in the commerce of materials coming from the IWCA system, the development of information campaigns for consumers and the organization of training programs for women so as the principles of human rights respect and environmental protection are met.

 This way, the association wants to strengthen the women’s empowerment and foster the premises for a social structure change which still sees women is less important roles compared to men.

The network characterizing the members of the association gathers many realities to defend social rights and it lives a constant grow. It is always in the first line to promote collaborations with other associations, such as, the ICO “International Coffee Association”, the Sca “Specialty Coffee Association” or the “World Coffee Alliance”.

The coffee production chain

The IWCA network is present in more than 30 countries – Italy has recently taken part – in the 5 continents, which have pooled their strengths to apply measures aiming at protecting the integrity and morality of women’s jobs, creating female fora through which it is possible to connect the entire coffee production chain, from the bean to the cup.

The International Women’s Coffee Alliance has announced the addition of Italy as the 30th country in its global network.

Being Italy the 6th consuming country and the second in Europe becoming part of the IWCA, the presence of our country in this network will provide valuable information and it will widen the opportunities to cooperate. An important project that Bazzara has decided to support.

“As a coffee consuming country, Italy has and advantageous position to influence the demand of high quality coffee”, stated Talia Miceli, president of IWCA Italy. “As far as quality, sustainability and working conditions for producers are concerned, I strongly believe that IWCA Italy can do great things to make women working in the coffee field more responsible creating a stronger network between coffee producers and consumers”.

The importance of women in the coffee field

Eleonora Pirovano, Vice President of IWCA, has deeply wanted the birth of the Italian headquarters of the association: “Empowerment in coffee in Italy means giving the opportunity to the many women who want to access this field to do it with skills developed at 100%, through the participation in training courses and the information exchange in the confrontation with other women”.

Mauro Bazzara concludes by saying that “the world of coffee is an inclusive world. There is always space for those showing their skills and passion. Features that I hope to find in all of my fellow citizens, who are guardians of an important tradition, which can have an impact on the future of our country and, more in general, on the world of work. That is why I am so thrilled about the idea that our company can be part of such and interesting initiative”.

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