Wednesday 29 June 2022

Barry Callebaut is expanding its plant-based offerings

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CHICAGO, USA – Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, announced today its latest expansion of its plant-based portfolio by adding dairy-free organic chocolate to its North American portfolio. Barry Callebaut’s continuous expansion and innovation in this space solidify Barry Callebaut’s position as the most comprehensive supplier of plant-based solutions due to breadth of offerings.

Barry Callebaut is amplifying its entire, wide-ranging plant-based solution range, called Plant Craft, just in time for the 2022 Sweets & Snacks Expo Trade Show. This sends a strong signal to the industry and its customers of Barry Callebaut’s commitment to having the most versatile and broad range of solutions to meet consumer needs.

Dairy-free organic chocolate and the entire Plant Craft portfolio caters to the growing demand for vegan and dairy-free solutions within the sweets and snacks industries. Today’s consumers are more mindful and educated about their purchases and it will be crucial for food manufacturers to consider how their products impact personal and planet health. A recent survey showed that 81% of consumers are seeking chocolates that not only taste great but are also ‘good for me and good for the planet’. This insight was uncovered by Barry Callebaut’s new report, The Future of Indulgence that will be unveiled at the Sweets & Snacks Show on May 24.

Dairy-free organic chocolate joins the entire plant-based portfolio including the recently launched dairy-free compound, classic dairy-free chocolates, and cocoa powders as well as the more unique portfolio offerings including the robust range of nut solutions and Cacaofruit Experiences, the pulp, juice and concentrate directly from the Cacaofruit. The Plant Craft range includes solutions for confectionery, bakery, ice cream applications, and beyond.

“We have seen an increased demand for plant-based indulgence over the years,” said Steve Woolley, CEO & President, Barry Callebaut. “The continuous expansion and innovation in our Plant Craft line, bolstered by our best-in-class manufacturing capabilities, explains why Barry Callebaut is a pioneer in the chocolate industry. Our team is looking forward to sharing more about our new dairy-free organic chocolate capabilities at the Sweets & Snacks Expo.”

“There is a lot of excitement around our industry-leading Plant Craft portfolio as we offer exciting solutions to the consumer demands of the plant-based market,” said Laura Bergan, Director of Brand Marketing at Barry Callebaut. “Along with expanding our plant-based solutions, we will also reveal our Future of Indulgence report that introduces a new type of indulgence that we have seen emerging in the past few years. Sweets & Snacks Expo is the perfect moment to debut the comprehensiveness of our Plant Craft portfolio and to communicate how the exciting dairy-free organic addition optimizes the new opportunity in the world of indulgence.”

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