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Baileys introduces reimagined coffee creamers, expands distribution

BROOMFIELD, Colo., U.S. — Baileys, the Original Irish Cream and premium coffee creamer, is introducing a new line of rich and creamy coffee creamers with a reinvented recipe. Available in three flavors – The Original Irish Cream, Vanilla Cream and Mocha Mudslide – the new, non-alcoholic creamers offer a truly indulgent, premium taste that coffee enthusiasts deserve.

The reimagined recipe provides a rich and creamy experience, with the addition of more real dairy cream and the genuine Baileys Original Irish Cream flavor included in every sip.

The line of coffee creamers are being re-introduced as part of the licensing agreement with Danone North America and Diageo.

Known for its expertise in the dairy and coffee creamer categories, Danone North America has streamlined the Baileys product line, refreshed the packaging and expanded distribution to help consumers find their next everyday indulgence.

“We are so excited to re-introduce the line of delicious and indulgent coffee creamers,” said Mac Krause, Brand Manager for Baileys creamers at Danone North America.

“We asked for feedback from consumers and worked closely with our product innovation team to craft a rich and creamy coffee experience with the new recipe. We have focused on optimizing taste and texture, and we hope Baileys fans – and new fans! – enjoy a splash of coffee creamer in their next cup of coffee.”