In another competitive new business win for Frost*, the Sydney agency has been engaged to help DE Coffee and Tea Australia review parts of their local coffee business.
DE Coffee and Tea Australia is part of leading Dutch coffee manufacturing company Douwe Egberts, owners of a range of soluable and ground supermarket coffee brands, comes off the back of Frost’s work with Espresso di Manfredi, which is also run by the global company. The agency won the work following a three-way pitch.
The development and growth of the coffee market in Australia has exceed the growth of most other beverage types in this country and consumption is forecast to rise amongst all consumer groups in the coming years, but particularly with young people.
“DE Coffee and Tea Australia are one of the original major players in the coffee market here,” says CEO and Executive Creative Director of Frost*, Vince Frost. “There are a number of opportunities to leverage that story in Australia.
We’ve done quite a lot of work in the coffee space and it’s exciting to be given the opportunity to tackle the challenge of a mass market brands. But we also have a great deal of experience in supermarket brands, especially our work rebranding Woolworths South Africa’s own-label range, so we’re confident in this”.
Monique Mahe, Brand Manager at DE Coffee and Tea Australia, was impressed with Frost’s credentials.
“Frost* understand the nuances of brand positioning and they also understand the coffee market here, but their creative outputs set them apart. We’ll be working with Frost* to help us build upon our very strong foundation in this dynamic market”.
The win follows on from a raft of other recent brand strategy work appointments for Frost*, including North Sydney Council and the Museum of Democratic Art in Canberra.”
Source: press release
