HAWTHORN EAST, Australia – Coles is launching home compostable coffee capsules – a first for a major Australian retailer – as part of its award-winning Coles Urban Coffee Culture brand. The Coles Urban Coffee Culture Organic Home Compostable Pods, which have been made with bio-sourced cellulose and vegetable oils, can be composted in home compost bins, where they break down in about the same amount of time as an orange peel.
The pods, which can be used in machines designed for Nespresso-style coffee pods, have been certified by the Australasian Bioplastics Association and be available in Coles supermarkets from 4 April.
The sustainable packaging innovation comes as the pandemic sparked a major shift in coffee-drinking habits, with more people opting for convenience while working from home. Over the past two years, coffee pod sales at Coles have spiked by 30%. Over the same period, pure coffee also saw increases of 30%, while all-in-one sachet coffee rose by 20%.
General Manager Grocery Leanne White said she was pleased to be able to help customers find a more sustainable way to dispose of coffee capsules at home.
“Our company is always looking for ways to make supermarket Own Brand and Coles Liquor’s exclusive products more eco-friendly and sustainable for shoppers,” she said.
“Customers love the convenience of pod-based coffee machines and being able to make café-style coffee at home, but want a better solution for dealing with the used pods which can be difficult to recycle.
“We know that very few councils accept compostable packaging in their council food and organics waste bin, which is why we have worked with our suppliers to find a coffee pod solution which customers can compost at home. Composting at home is also a great way for our customers to reduce the amount of food waste going into landfilll.
“Compostable coffee pods allow Coles to provide coffee-lovers a more sustainable solution, while still delivering a delicious quality brew.”
Each of the suppliers Coles works with to source Urban Coffee Culture beans is also Rainforest Alliance certified. The Rainforest Alliance seal means that farmers follow more sustainable farming practices that protect forests, improve their livelihoods, promote human rights of farm workers, and help them mitigate and adapt to the climate crisis.
As part of our sustainability strategy, the company is working Together to Zero Waste with our customers and suppliers, including though our goal of all Own Brand product packaging being 100% recyclable, reusable or compostable by 2025.
Coles is also making it easier for customers to recycle by including the Australasian Recycling Label (ARL) on Coles Own Brand Products. The ARL is currently on more than 4000 Coles Own Brand and Coles Own Liquor Brand products.