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ESTERO, FL, USA – Aspire Biopharma Holdings, Inc., a leader in innovative supplement delivery systems, is proud to announce that professional ultra-marathoner and Ironman champion Ashley Paulson has joined Aspire as the official Brand Ambassador for BUZZ BOMBâ„¢, the Company’s premier sublingual caffeine product.
Ashley Paulson is a world-class endurance athlete, coach, and inspirational fitness figure whose journey embodies resilience, consistency, and joy in movement. Since beginning marathons as a teenager, she has completed 130+ official marathons, 25+ Ironman-distance triathlons, multiple ultra triathlons, and numerous ultra marathons, including two 281.2-mile events and 6+ 100-mile races.
Notably, Ashley has earned the title of 2022 Women’s Champion and 2023 Overall Champion at the iconic Badwater 135 (one of the most grueling endurance races in the world) and holds the female course record for the event.
“Ashley is the personification of high energy and relentless drive,” said Kraig Higginson, Interim CEO of Aspire Biopharma. “We didn’t just want a face for the brand; we wanted someone who truly relies on our technology to perform at the highest level possible. Ashley is that person.”
Higginson added, “Our Ambassadors play an important role in our brand ecosystem. They not only inspire and influence athletes, but they have also demonstrated their ability to create genuine connections with their followers around the world, directly informing and elevating our performance product through their unique insights and expertise.”
Beyond her extraordinary athletic accomplishments, Ashley is a dedicated mother of four and has maintained an active role in fitness instruction and community engagement for over 20 years. She has been a group fitness instructor, a charismatic on-camera talent for major platforms such as NordicTrack/iFIT, and a mentor who inspires others to overcome personal challenges. Her philosophy, often described as “funsistency,” blends joy with relentless consistency, encouraging individuals of all levels to pursue their goals with passion and perseverance.
A New Era of Instant Energy
Traditional caffeine sources, like coffee or energy drinks, can take as long as 45 minutes to process through the digestive system. BUZZ BOMBâ„¢ utilizes a sublingual delivery method, allowing the caffeine to be absorbed directly through the tissues in the mouth for a near-instant effect without the “jitters” or digestive upset often associated with liquid supplements.
“In the middle of a 100-mile race, I don’t have time to wait for a drink to kick in, and I certainly don’t want a heavy stomach,” said Ashley Paulson. “BUZZ BOMBâ„¢ is a game-changer for my training and racing. It’s fast, portable, and gives me immediate mental clarity exactly when I’m hitting a wall. I’m excited to partner with a brand that embraces a comprehensive approach to wellness.”
