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ASIA – Hotelex announces its 23rd Grand Opening to make an impression

SHANGHAI, People’s Republic of China – As one of the largest, most effective and highest level exhibitions in the hospitality industry, HOTELEX Shanghai is consistently concerned about the practice of innovative elements and green concepts..

HOTELEX has led the hospitality industry trends for 22 years and will continue to provide one-stop purchasing and information platform for the hospitality professionals.

HOTELEX Shanghai 2014 will be held from 31 March to 3 April at Shanghai New International Expo Center.

As the main part of HDD (Hotelex, Deco & Design), it contains ten differently themed sectors including Catering Equipment & Supply, Bakery & Ice Cream, Tableware, Textile, Appliance & Amenities and IT & Security, Fitness & Leisure, Food & Beverage, Coffee & Tea and Wine & Spirits.

Exhibition Chapter – Transition, Quality, Authority

The exhibition area of HOTELEX Shanghai 2014 will reach over 140,000 SQM covering 12 indoor halls and 2 temporary outdoor halls at Shanghai New International Expo Center.

Overseas exhibition area has reached over record-breaking 10,000 SQM with an increase of 42% than 2013 edition. 90% of the exhibition spaces have been sold out with an increase of 10,000 SQM than 2013 edition.

As a purchasing platform under one roof, HOTELEX has transitioned into focusing on elevating all-around experience of both exhibitors and visitors through a serious of world-level onsite events, business-oriented match-making opportunities and tailor-made programs.

Relying on its 22 years’ experience in hospitality industry, HOTELEX has distinguished itself from other competitors through establishing a profound foundation of solid exhibiting brands from different sectors.

Catering sector attracts winterhalter, wiliams, Meiko, Cambro, AIi, Rational, MKN, ALTO-SHAAM, HATCO, SIRMAN, GEV, SINMAG and other world famous brands.

Many high reputation brands such as Fissler, Zwilling, Miracle Dynasty, Nan Song, Hua Guang, Gao Chun, Bo Lin, Lucky have participated Tableware sector.

Meanwhile, as one of the star sectors, Coffee & Tea also attracts high-end brands such as Caffe Cagliari, La Pavoni, Miscela D’oro, Bezzera, illy from Italy, Firsttea from the Netherland, Drago Mocambo, WMF, Ronnefeldt from Germany, Hario, UCC, KALITA from Japan, FETCO, Bunn, Selecto from the USA, Twinings from the UK

Additionally, HOTELEX Shanghai has strived to expand new territory by launching two brand new sectors such as Bakery & Ice Cream and That’s Spirits Live Show.

Bakery & Ice cream sector magically combines these two delicious items together and presents world-renowned GELATO companies such as Carpigiani, Taylor, Fabbri Mec3 Comprital and Elenka with a touch of originality by bringing up the first edition of Gelato Championship nationwide.

Bakery sector will concentrate on food safety and business sustainability through demonstration of top-notch bakery equipment and bakery competitions. Industry leaders such as Sinodis, Kolb and Foodgear are expected to participate.

That’s Spirits Live show will take its debut at Hall N2 with a twist of fashion and trend. Through a series of regional Master Classes, China Master Bartender Competition, tastings, after-parties, That’s Spirits Live Show aims at approaching both up-rising and experienced bartending professionals, bar and restaurant owners, liquor distributors.

That’s Spirit Live Show intends to inspire, educate and unite cocktail lovers in order to raise domestic industry standard.

Visitor Chapter — Tailor-made, Experiential, Interactive Collaboration

HOTELEX Shanghai is blessed with abundant industry resources and ideal geopolitical environment.

Shanghai Tourism Bureau and China Tourism Hotel Association will support HOTELEX Shanghai from political standpoint of view like usual.

Meanwhile, HOTELEX Shanghai starts to spread its network through cooperation with industry associations such as Shanghai Tourism Industry Association Hotels Branch, Zhejiang Hotel Association, Shanghai Drinks Association, Shanghai Food Association Bakery Committee, Shanghai Fisheries Trade Association, Shanghai Chain Enterprises Association, Shanghai Chef Club and FCSI. Over 100,000 professional buyers are expected to join the annual get-together of this hospitality event.

International visitor delegations from Southeast Asia, India, the USA, Russia, Korea, Taiwan will be among the invitation list. Tailor-made VIP Service

This year, the organizer will provide a series of VIP services to both selected domestic and oversea professional buyers in order to improve onsite experience.

Services such as VIP LOUNGE, FREE WIFI, catering services as well as match-making services will be provided to the professional buyers.

Online and offline interact

Compared with previous editions, HOTELEX Shanghai has never been so concentrated on the online efforts than in 2014 edition.