Sunday 19 May 2024
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Former Olympic champion Sir Chris Hoy is Artisan Coffee’s brand ambassador

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BRISTOL, UK – Michelin-starred Chef founded coffee company, Artisan Coffee Co., is delighted to announce that it is teaming up with self-acclaimed coffee fanatic and six-time gold medal winning Olympic champion, Sir Chris Hoy, to launch a collaborative range of coffee blends.

Sir Chris Hoy, a supporter of the brand since its inception, comments: “What struck me about Artisan Coffee Co. is the team’s relentless pursuit to make the coffee experience better at home, no matter how you brew. Watching the team craft its six uniquely characterful blends across an array of brew methods, from whole bean, ground filter, coffee bags and pods has been an exciting adventure for me.”

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Sir Chris Hoy continues: “Coffee is an important part of my day, and whilst I would describe myself as a coffee enthusiast, the new and novel ways in which Artisan Coffee Co. is applying Ash’s innovative culinary skills and scientific research to create something truly unique, that tastes consistently good no matter how you brew, is really exciting to me.”


Co-Founder of Artisan Coffee Co., Michelin-starred Chef Palmer-Watts comments: “It’s great to have Sir Chris Hoy onboard as our brand ambassador. He and I have some exciting plans in the pipeline for early next year, which will call upon our collective passion for coffee simplicity and accessibility. We believe that it doesn’t require years of coffee knowledge to be able to relate to taste and flavour, and we are equally passionate about helping people to embark on a journey of drinking better coffee at home.”


A new blend and a special prize

To celebrate Sir Chris Hoy’s role as Artisan Coffee Co. brand ambassador, Palmer-Watts will launch a new blend in 2022, bringing to life their shared passion.

Ahead of this, Artisan Coffee Co. is excited to have launched an exclusive limited edition advent calendar in partnership with Sir Chris Hoy which pays tribute to his extraordinary medal winning history.

Six lucky winners will find golden medals hidden within the 24th drawer of the calendar, indicating that they have won an exclusive prize with a value up to £500.

Prizes include:
● A night’s stay complete with dinner in a Cotswold Inns hotel
● A signed book from Sir Chris Hoy, plus tickets to attend a cycling event in 2022
● A top of the range Siemens bean-to-cup coffee machine
● A cocktail party and tasting for four supplied by Cocktail Market
● A gourmet dinner for two

Artisan Coffee Co. is available to purchase nationwide

For more information and samples requests please contact


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