BOSTON, US – Analysis Group, one of the largest international economics consulting firms, assisted in a Lanham Act settlement proceeding before the US District Court for the Western District of Washington, supporting a class of Kona coffee farmers who were awarded a favorable $51 million settlement, as well as counsel at Lieff Cabraser Heimann & Bernstein, LLP.
In the case, a class of Kona coffee farmers – who grow the entire worldwide supply of authentic Kona coffee on farms located in the Kona District of the Big Island of Hawaii – sued coffee distributors, wholesalers, and retailers who allegedly sold ordinary commodity coffee under the Kona name.
The plaintiffs claimed that the defendants artificially depressed the market for authentic Kona coffee, harmed the reputation of authentic Kona coffee as a premium product, and caused consumer confusion as to legitimate sources of Kona coffee.
Analysis Group Manager Michael Schreck filed an expert report estimating a $37.9 million increase in plaintiffs’ profits stemming from the settlement’s proposed injunctive relief.
Describing Dr. Schreck’s analytical approach as a “reliable methodology,” Judge Robert S. Lasnik approved a $13.1 million cash settlement and injunctive provisions requiring new labeling standards for coffee retailers.
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