Thursday 09 February 2023

Adventure, chocolate, and romance still reign supreme on Valentine’s Day, survey

“For Valentine’s Day 2023, every generation declared a preference for celebrating romance – either with a loved one, boldly going on a first date or even fantasizing about a secret crush,” said Joe Annunziato, Director of Marketing Delica North America, parent company of Niagara Chocolates. “No matter how they choose to celebrate, there was an overwhelming agreement that chocolates are the best gift to give and receive, and our hand crafters are excited to share their bold new flavor innovations”

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BUFFALO, N.Y., USA – Niagara Chocolates, one of the nation’s fastest-growing premium chocolate brands, releases four new limited-edition flavors just in time for Valentine’s Day. A recent survey confirms that while consumers from Gen Z and beyond still choose chocolate and romance as Valentine’s Day signatures, a spirit of adventure and an interest to try new, exciting experiences accompany these traditional celebration elements.

Other key findings include an overwhelming preference for bold flavors inspired by dessert favorites, popular bakery indulgences, and special holiday offerings – exactly what Niagara Chocolates’ new Valentine’s Day flavors deliver.

  • Dark Chocolate Fondue – Mess-free and easy to recreate at home, our Dark Chocolate Fondue is ready in under 2 minutes and perfect for creating a fun dessert activity with a loved one or as a fun entertaining element.
  • Red Velvet Cheesecake Cups – Delicious notes of red velvet and cocoa complemented by the delicate tang and smoothness of cheesecake. Also available in 12 oz gift boxes.
  • Snickerdoodle Cookie Clusters – Creamy milk chocolate with notes of zesty cinnamon and crunchy vanilla cookie pieces, our Snickerdoodle Clusters will surely make your heart flutter.
  • Double Chocolate Frosting Cups – Enjoy our twist on a cupcake! Smooth, milk chocolate frosting flavors in rich, creamy, decadent dark chocolate will satisfy your sweet tooth any day of the week.

“For Valentine’s Day 2023, every generation declared a preference for celebrating romance – either with a loved one, boldly going on a first date or even fantasizing about a secret crush,” said Joe Annunziato, Director of Marketing Delica North America, parent company of Niagara Chocolates. “No matter how they choose to celebrate, there was an overwhelming agreement that chocolates are the best gift to give and receive, and our hand crafters are excited to share their bold new flavor innovations.”

Additional Survey Findings:

  • The #1 gift that consumers want to give themselves, their loved ones and receive for Valentine’s Day is chocolate.
  • Over 50% of recipients would love to receive a Valentine’s card from their secret crush.
  • Over 85% of respondents would be willing to go on a first date on Valentine’s Day – but 16% would only be interested if given a box of chocolates as an invitation.

Made with simple, non-GMO ingredients, Rainforest Alliance Certified Cocoa, and small batch hand crafted chocolate, these limited-edition products are now available on Niagarachocolates.com, Amazon, and national retailers.

*Results from Pollfish Survey conducted January 2023

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