WASHINGTON, US – The National Confectioners Association (NCA) has revealed Americans’ favorite treats for the 2021 Halloween season. In a national online survey, NCA found that Americans prefer chocolate (60%) to non-chocolate (40%) in their trick-or-treat pumpkins, so it’s no surprise that chocolate came in first place, followed closely by Americans’ second choice: gummy candy.
Americans’ third choice is classic candy corn, and while there is some debate about the best way to enjoy this classic Halloween treat, most Americans say they enjoy the whole piece of candy corn at once (52%), while 31% of people start at the narrow white end and 17% of people start with the wider yellow end.
Some additional fun facts for the Halloween season:
- 82% of people – and 93% of young parents – plan to celebrate Halloween this year.
- 80% of Americans plan to trick-or-treat in 2021.
- 82% of people are confident they will find safe and creative ways to celebrate the Halloween season.
- 79% of Americans say they plan to fill a Halloween candy bowl this season.
For more information on navigating the Halloween season, visit AlwaysATreat.com/Halloween for Halloween inspiration, including safety tips, fun facts and suggestions on how to celebrate in safe and creative ways. And since 83% of parents believe that chocolate and candy are an important and fun part of celebrations like Halloween, there are also plenty of tips to help parents talk about balanced treating with their children.
To join the conversation on social media, use #HowWeHalloween and follow NCA on Facebook, Twitter and Instagram.
About the NCA ‘s Survey
The national online survey was conducted by 210 Analytics on behalf of the National Confectioners Association. The research was fielded June 3-8, 2021, among a sample of 1,500 U.S. adults (18 years of age or older). The margin of error associated with the survey is 2.5% at the 95% confidence level.
About the National Confectioners Association (NCA)
The National Confectioners Association is the trade organization that promotes the unique role of chocolate, candy, gum and mints in a happy, balanced lifestyle and the companies that make these special treats. Through advocacy and regulatory guidance, communications, industry insights and retail and supply chain engagement, NCA helps create an environment that enables candy makers and confectionery retailers to thrive. As the leading association for the $36 billion U.S. confectionery industry, NCA works to ensure that chocolate and candy are celebrated for their contributions to culture, society, the economy and everyday moments of joy. Confections are produced in all 50 states, creating jobs for approximately 55,000 workers in more than 1,300 manufacturing facilities across the country. Learn more at CandyUSA.com or follow NCA on Facebook, Twitter and Instagram.