SAN DIEGO, U.S. — Youngevity International, Inc., a leading multi-channel lifestyle company, announced the expansion of its Josies Java House Brand into 570 retail doors throughout Southeastern Grocers. The new distribution footprint now includes 400 Winn Dixie stores, 96 Bi-Lo stores, 25 Fresco Y Mas stores, and 50 Harvey stores.
The new program comes on the heels of the successful promotion of the company’s espresso brands Café La Rica and Café Cachita which is now available in Florida, Georgia, Alabama, Louisiana, Mississippi, and North and South Carolina.
Josies Java House consists of a variety of flavor profiles available in single serve format that is compatible with the Keurig™ Brewers and other popular single serve brewing machines.
“We are very excited to see our Josies Java House Brand adding to our successful partnership with Southeastern Grocers. Our multi-brand strategy continues to develop a stronger footprint at retail,” stated Ernesto Aguila, President of CLR, and Founder of the CLR Roasters. “We are quite enthusiastic to see growth taking place with our single serve Josies Java House Brand as this is a major focus for our company this year.”
Dave Briskie, President and CFO, of YGYI, the parent company that owns CLR Roasters, stated, “Our Coffee Division is off to a fast start this year. We are seeing strong growth within our green coffee distribution as well as growth within our roasted coffee division including our company owed brands. We look forward to seeing Josies Java House becoming available in all Southeastern Grocers locations with a planned on shelf date of Q4 of this year.”
