LA JOLLA, CA – Bird Rock Coffee Roasters ( BRCR ) is excited to announce it has secured a new retail location in the Little Italy neighborhood of San Diego, CA. The new coffee bar will feature two state of the art espresso machines and a revolutionary pour over bar, both designed to change the way San Diegans think about coffee.
San Diego’s only direct trade coffee roaster, Bird Rock Coffee Roasters will use the new location to highlight their unique and exclusive coffees in a dynamic and awe-inspiring environment.
The new retail coffee bar is scheduled to open Summer 2014.
About Bird Rock Coffee Roasters
In 2002, Bird Rock Coffee Roasters opened for business as a strictly grass-roots company.
Organic and Fair Trade Coffee was roasted in a sublet restaurant kitchen using small one-pound capacity air roasters. At that time, BRCR coffee was sold at farmer’s markets and through home-delivery service. In 2006 the retail shop on La Jolla Boulevard in Bird Rock was opened directly across the street from a Starbucks.
In 2007, BRCR shifted towards a Direct Trade buying model for most of their green beans. Since then, BRCR coffee buyers have been establishing mutually beneficial long-term relationships with farming partners at origin.
BRCR spends much of the year traveling to coffee-growing regions all over the world to collaborate with farmers to secure special and unique coffees. Our goal is to secure great coffee while paying the growers far more than they would receive via other green coffee-buying models.
Awards for BRCR include: National Micro-Roaster of the Year 2012, over 25 coffees on Coffee Review scoring 90 and above (out of a 100 point scale). Locally, in San Diego, BRCR won best organic coffee in 2008 San Diego Magazine and was rated best coffee shop in 2010, 2011, 2012, and 2013 in the La Jolla Light. http://www.birdrockcoffeeroasters.com
