Share your coffee stories with us by writing to info@comunicaffe.com.
SECUNDERABAD, India – Vintage Coffee and Beverages Ltd. (VCBL) has launched 100% Pure Instant Coffee in India, marking a key step in expanding its presence in the fast-growing coffee and beverage market. Following the opening of the Vintage Coffee Café – a Lounge Café in Nerul, Navi Mumbai in September 2024, and the successful launch of two brands in the conventional Roast & Ground coffee segment on select e-commerce platforms, the introduction of instant coffee further strengthens the collaboration’s product portfolio and reach among Indian coffee consumers.
Encouraged by the overwhelming response & customer feedback on the Roast & Ground Coffee brands, DMPL has just launched its popular 100% Pure Instant Coffee under the new brand, VINCOFE INSTANT COFFEE – PURE at Vintage Coffee Café, Navi Mumbai.
This brand will also be made available on select e-commerce and quick commerce platforms in India.
Speaking on the occasion, Mr. Balakrishna Tati, VCBL’s Chairman & Managing Director said, “Coffee consumption has been growing steadily in India.
Vintage Coffee has decided to introduce it’s popular Pure instant coffee blend, which is successful in markets across the world and has received overwhelming response in many developed countries and it’s time to introduce the special blend in India for Indian Coffee lovers through e-commerce platforms”.
The rich tasting instant coffee is made from green coffee beans sourced from shade-grown and sustainably produced coffee located in selected estates of prime coffee growing areas in Coorg, Chickmagalur and Hassan districts of Karnataka.
The coffee beans are carefully handpicked, cured, roasted, ground, extracted, evaporated and finally agglomerated in its state-of-the-art plant located near Hyderabad using finest technologies and equipment.
The resultant product delivers a cup rich in aroma and balanced taste, added with the artisanal touch of Vintage Coffee.
Mr. Balakrishna Tati further added “We have strong product and process expertise in coffee, and exporting superior-quality Instant Coffee across the globe.
We are excited to launch VINCOFE INSTANT COFFEE – PURE in India, which will be made available to all coffee lovers in India online on Amazon, Blink it, etc. We are working on curating unique & special blends for the discerning Indian consumer.”
