Share your coffee stories with us by writing to info@comunicaffe.com.
NEW DELHI, India – Tata Coffee Grand Cold Coffee, the Ready to Drink cold coffee brand from Tata Consumer Products, elevated the festival experience at Horn OK Please festival as the Associate Partner for the highly anticipated Delhi edition, on 29-30 November 2025 at JLN Stadium. The brand unveiled a full-scale immersive experience zone to give the festival attendees a refreshing break from the bustle with its signature on the go cold coffee range.
At the core of the activation was a double-decker setup that combines indulgence and discovery.
- The Ground Floor is dedicated to serving chilled, Tata Coffee Grand Cold Coffee in 3 international flavours – Belgian Chocolate, French Vanilla and Swiss Caramel
- The Upper Deck transforms into a dedicated Chill Zone, offering visitors a relaxed space to unwind with friends while enjoying elevated views of the festival. Each guest can enter the lounge for a 30-minute slot, which guarantees an easy, smooth experience, literally making it “Too Cool To Have It Solo“
Speaking about the association, Partha Biswas, President & Head – RTD Business, Tata Consumer Products, said, “Horn Ok Please is one of Delhi’s most loved youth festivals and this partnership allows us to bring our brand’s young, energetic and refreshing spirit to life. Our experiential chill zone is crafted to help the festival lovers with great on-the-go cold coffee along with a place to pause, connect, and turn fleeting moments into stories they will remember.”
Enhancing the overall festival atmosphere, Tata Coffee Grand Cold Coffee also introduced limited-edition merchandise, giving attendees an opportunity to take home a tangible reminder of the coolest experience.
Complementing this was an Instagram and Snapchat worthy photo spot located opposite the booth. The space is crafted to seamlessly extend the brand’s “Ultimate Chill Zone” narrative, encouraging visitors to capture and share their moments while engaging with the activation.
To further drive engagement, visitors could take part in interactive features like a slot machine game, and meet the brand’s energetic Coffee Boys, a roaming crew carrying branded bags and offering cold coffee on the go, ensuring high visibility across the venue.
The activation aligns with the brand’s recent “Too Cool to Have It Solo” campaign, which celebrates how shared experiences, no matter how brief, can spark meaningful connections in urban settings.
