Friday 05 December 2025

Fairtrade Standards are evolving to support farmers, workers, and businesses thrive in a rapidly changing world

“We know the world is shifting, we see the pressure farmers and companies are under, and we will be there supporting them with evolved standards that meet their practical needs as well as the requirements for a trade system that is fair and just,” said Marike Runneboom de Peña, Interim CEO of Fairtrade International

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BONN, GERMANY – From climate change and widening social inequalities, to rising costs and an increasingly complex regulatory environment, farmers, workers, and businesses are facing a complex range of challenges. Fairtrade International recognises that responding to these evolving needs requires innovative approaches and stronger support systems.

Tapping into the organisation’s decades long experience of supporting certified organisations to thrive and achieve their goals, Fairtrade is excited to announce that its standards are evolving to make them more effective, while remaining practical to implement and firmly grounded in its core principles and values.

The multi-year initiative is a strategic priority for Fairtrade and will support the organisation’s goal to increase the value it provides to farmers and workers, businesses, and consumers and also drive meaningful impact at scale.

“We know the world is shifting, we see the pressure farmers and companies are under, and we will be there supporting them with evolved standards that meet their practical needs as well as the requirements for a trade system that is fair and just,” said Marike Runneboom de Peña, Interim CEO of Fairtrade International.

The revision includes all of Fairtrade generic standards – Small-scale Producer Organisations – SPO, Hired Labour Organisations – HLO, and Trader, as well as all the product standards related to agricultural production.

Fairtrade’s new, evolved standards will be designed to help farmers, workers and businesses address their most pressing challenges.

Farmers and workers will be able to prioritise their actions to respond to the social, environmental, and economic challenges they face locally and gain recognition for other relevant certifications they hold reducing duplication and effort.

Companies and licensees will be able to more easily demonstrate their commitments and results in building resilient supply chains and the actions they are taking to meet relevant human rights and environmental regulations.

Fairtrade is innovating to make Fairtrade Standards fit for purpose by:

  • Embedding human rights and environmental practices to ensure producers and companies can demonstrate actions they are taking to improve farmers’ and workers’ livelihoods, ensure fair working conditions, safeguard the environment, and build resilient supply chains.
  • Adopting a risk-based approach to social and environmental topics drawing on Fairtrade’s comprehensive Risk Map to support producers to focus on what matters.
    Supporting producers and traders to build stronger systems to implement and manage effective action, increase transparency, and demonstrate measurable results.
  • Making standards more user-friendly by reducing the number of standards, streamlining requirements, and making it clearer how requirements support meaningful action.

The journey ahead

The evolution of Fairtrade’s Standards is already underway. The process to shape the evolved standards will be conducted in collaboration with Fairtrade’s three regional producer networks, 25 national Fairtrade organisations and marketing organisations, and FLOCERT, our third-party certifier.

Fairtrade will engage key stakeholders throughout the process, including a full public consultation in 2026. Fairtrade strongly encourages famers, workers, partners and all other stakeholders to take part because participation will lead to more effective solutions.

Following the consultation with our stakeholders, Fairtrade expects to publish the new, evolved standards in 2027, and that certification against them will begin by 2028.

The evolution of Fairtrade’s Standards represents the organisation’s commitment to adapt and evolve to the external environment while supporting certified organisations and partners in building an equitable and sustainable future for all.

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