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HÖVELHOF – The CUP&CINO GROUP has acquired the TONE brand as well as the worldwide distribution network of TONE coffee systems. With this acquisition, two innovation leaders in the coffee industry are joining forces to offer you an even more comprehensive portfolio and greater synergies in the future.
The acquisition of TONE is a strategic step to specifically expand our product range and further strengthen our position as a premium provider of holistic coffee solutions.
A strong brand portfolio – united under one roof
With TONE, the CUP&CINO GROUP now comprises four strong brands:
• CUP&CINO – Coffee concept provider in Germany and Austria
• Latte Art Factory – Market leader for premium milk systems
• BaristaOne – Specialist for professional coffee machine solutions
• TONE – Innovation brand with leading brewing technology in the batch coffee segment
TONE stands for minimalist design, maximum efficiency, and technological precision. These values perfectly complement the innovative strength and quality standards of our existing brand family.
Continuity, trust, and joint growth
The existing TONE team will be integrated into the CUP&CINO GROUP. Existing business relationships and sales structures will remain unchanged, so you can continue to rely on your usual contacts and services.
In the short term, the focus is on a smooth integration and the uninterrupted continuation of all ongoing projects. In the long term, the partner will benefit from an expanded portfolio, a stronger service network, and even more innovative strength.
The new company headquarters of TONE will be located at the CUP&CINO site in Hövelhof. By consolidating development, production, and sales in one place, we create optimal synergies – for greater efficiency, service quality, and innovation speed.
A shared look into the future
“With TONE, we are expanding our portfolio with the leading brewing technology in the batch coffee segment – a missing puzzle piece that completes our vision of being a holistic solution provider for the coffee industry,” explains Frank Epping, founder and CEO of the CUP&CINO GROUP.
Holger Welz, founder of TONE, also emphasizes: “I am pleased that TONE is becoming part of a corporate group that shares our values and consistently drives technological development forward. This connection opens up new opportunities for our customers worldwide.”
Together, the brands will unite the best of both worlds – technological excellence, collaborative partnership, and a passion for exceptional coffee enjoyment.
