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MALMÖ, Sweden – Oatly Group AB, the world’s original and largest oat drink company, released its first ever The Future of Taste Report. Combining the interviews of hundreds of baristas and drinks experts from across 23 countries, with quantitative trends data compiled by researchers, CultureLab, the report identifies five key trends expected on menus and coffee spots in the coming months.
Rowena Roos, Oatly Global Head of Food and Drinks Experience, said: “This report paints a vibrant picture of where beverage trends are heading. People’s daily drink choices, especially younger generations, are being shaped by a world in flux.
We’re seeing drink trends go viral from London to Seoul, and technology is making it easier to order, customize and share these signature moments.”
Rowena Roos, Oatly Global Head of Food and Drinks Experience, continued: “Health, sustainability trends and global flavors are all blending as a generation raised online is seeking both identity and connection in every cup.
At Oatly, we’re working with coffee and hospitality partners to turn these global taste trends into incredible on-menu experiences.”
As part of the launch of its Future of Taste Report, Oatly has published its latest Lookbook for Autumn/Winter illustrating how to bring some of these trends to life through some iconic signature drinks for the future.
Read the full report here: oatly.com/future-of-taste
