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MELBOURNE, Australia – Thanks to the collaboration established in 2018 with its partner One Collective Group (OCG), Gruppo Gimoka has now strengthened its presence in the Australian market. The partnership has supported the positioning of the ethical coffee brand St Remio and expanded the local footprint of the Gimoka brand, which recently launched its Nespresso-compatible capsules in over 1,000 stores of the prestigious Woolworths supermarket chain.
This alliance allows Gruppo Gimoka to reinforce its global presence by combining its solid manufacturing capabilities with St Remio’s ethical and green approach, offering competitive, sustainable, and high-quality products in international markets.
We analyzed the Australian coffee market and the business model created through the partnership between Gruppo Gimoka and One Collective Group by interviewing Julia Tink, Director of OCG.
What are the main trends and unique features that distinguish the Australian coffee market from other international markets?
“The key trends shaping the Australian market include a growing demand for ethically sourced coffee, with increasing emphasis on traceability, sustainability, and transparency. Another specific trend is the development of plant-based alternatives to milk-based beverages: oat milk has become a staple on most menus.
What makes the Australian coffee market unique is that, unlike many global markets dominated by large chains, there is a strong preference for independent cafés focusing on specialty coffee and employing highly skilled baristas. This culture has given rise to the iconic flat white, which reflects the local preference for a balanced and smooth coffee experience.
Australia also stands out for its readiness to adopt innovations—from precision grinding technology to eco-friendly packaging and digital sourcing platforms. All of this makes the country a global leader not only in coffee quality but also in sustainability practices and consumer engagement”.
What specific goals are Gruppo Gimoka and One Collective Group aiming to achieve through their collaboration, and how does this partnership enhance the coffee market’s product and service offering?
“We’ve had a long-standing synergy with Gruppo Gimoka, with the goal of combining our strengths to deliver an innovative, high-quality offering that aligns with Australian consumers’ preferences. We take a “glocal” approach—leveraging local insight with global manufacturing capabilities—to build a strong customer base both locally and internationally.
With a deep understanding of both local and global coffee trends, we are committed to delivering high-quality solutions tailored to each client’s needs. This partnership merges market knowledge with manufacturing excellence, resulting in a powerful offering that meets the sector’s evolving demands, ensuring consistency, quality, and innovation at every stage.”
What does the arrival of a brand like Gimoka represent for the Australian market?
“It marks a significant evolution in the coffee offering available to Australian consumers. Gimoka brings the authentic quality of Italian coffee in a format that is becoming increasingly popular here—Nespresso-compatible aluminum capsules.
Ours is a sophisticated market where this format historically hasn’t had such widespread access. That’s now changing: Gimoka’s launch in Woolworths breaks new ground.
For the first time, one of the top and most respected Italian coffee brands is available directly on the shelves of the country’s largest supermarket chain.”
What are One Collective Group’s mission and vision in the global coffee sector?
“Our mission is to become Australia’s leading coffee company in the ESG space, offering premium solutions focused on sustainability and ethics. Our group is dedicated to delivering high-quality coffee that goes beyond the cup—providing an experience that spans from retail to HoReCa to end consumers, always with flavour and character at the core.
We also strive to continuously evolve our offering, delivering forward-thinking solutions that help our clients improve margins—particularly in the Away From Home (AFH) sector.”
Since its founding, St Remio has focused on sustainability and social impact. What are some of the brand’s most important initiatives in recent years, and how has Gimoka’s involvement supported its global growth?
“St Remio combines coffee quality with an ethical commitment, putting sustainability and social impact at the heart of its mission. The brand has long supported the Cocagi women’s farming cooperative in Rwanda, funding infrastructure, education, and agronomic support. As the brand grows, the aim is to expand such programs to other producing countries.
The partnership with Gruppo Gimoka has been instrumental, enabling St Remio to expand its product range globally and adapt to the needs of different markets, all while staying true to its mission of creating positive change “from crop to cup.”
What growth potential do you see for St Remio in the coming years, and what strategic goals—both business and social—do you aim to achieve by 2030?
“Looking ahead, St Remio aims to become the leading global coffee brand in ESG commitment by 2030. Our goal is to redefine coffee consumption by raising awareness around more conscious choices.
The company plans to expand its ethical projects, extending support to farming communities beyond Rwanda to other producing regions. At the same time, we are committed to educating consumers by promoting transparency and telling the full story behind coffee, building deeper trust with the public.
Through this approach, St Remio proves that commercial success can go hand-in-hand with positive impact—for farmers, consumers, and the industry—driving a sustainable transformation across the sector.”
What innovative services or solutions does OCG offer across the coffee supply chain—from production to distribution?
“One of our key areas of focus is the fast-growing cold coffee market, for which we’ve developed a premium range of beverages and seasonal recipes. These not only meet consumer demand but also help venues increase average spend and diversify their menus.
Everything we do is designed to add value, ensure consistency, and support our clients’ growth through smart, scalable solutions. Thanks to our partnership with Gimoka, we’re expanding our global reach by offering tailored products for different international markets.”
Based on your experience, what marketing dynamics—especially types of events—are most effective in promoting coffee in Australia?
“In Australia’s highly competitive coffee market, building a strong HoReCa brand requires national presence in the foodservice sector and the goal of becoming a recognizable name on the “High Street.” To achieve this, we leverage sponsorship activities to boost visibility, create a premium image, and encourage product trials.
At the same time, through St Remio, we’ve aligned the brand with consumers’ values—particularly around sustainability and ethics—putting people at the center of our mission. This strategy, combining targeted events, premium positioning, and authentic purpose, has enabled the company to stand out in the market and build strong customer loyalty.”
