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NEW YORK, USA – Just a month and a half left to submit nominations for the NCA Luminary Award. The NCA’s highest honor, the Luminary Award recognizes an individual whose extraordinary and groundbreaking contribution(s) has been a driving force of positive change and has had a significant, profound, and lasting impact on the coffee community.
For nominees to be considered as award recipients at the next NCA Annual Convention, the Lead Nomination Letter, all Supporting Nominations, and supportive materials must be submitted to the NCA by November 7, 2025. The NCA may request additional information to support any nomination.
The Luminary Award (formerly the NCA Lifetime Achievement Award) is not presented annually, but rather in recognition of an individual whose contributions are deserving of this exceptional honor.
See the Terms and Conditions for full details, including nomination, judging, selection, and notification processes, and 2026 NCA Luminary Award recipient benefits.
Past Winners of the NCA Luminary Award
2017 Alan Leviton, M.D.
Harvard Medical School, Professor of Neurology
Boston Children’s Hospital, Director of Neuroepidemiology
2011 Howard Schultz
Chairman and Chief Executive Officer
The Starbucks Coffee Company
NCDT Fall Highlights – Spanish and Portuguese Editions available
The National Coffee Association now offers two “NCDT Fall Highlights” reports for Spanish and Portuguese-speaking audiences. These translated reports offer key takeaways and strategic insights extracted from the Fall 2025 NCDT report and support broader accessibility and engagement with NCDT data.
