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ORANGE COUNTY , CA, USA – Crown Coffee, a new coffee roasting company dedicated to delivering fresh-roasted, specialty graded beans directly to customers’ doors, has officially launched with a mission that goes beyond the brew. Founded by Michael Jacob following his battle with an advanced brain tumor, Crown Coffee pairs exceptional coffee with a commitment to supporting brain cancer charities.
Michael Jacob’s journey began in October 2020, when he was diagnosed with an inoperable brain tumor in his brainstem. Months of grueling chemotherapy and radiation treatments robbed him of the ability to safely swallow, forcing him to live with a feeding tube and cutting him off from one of his greatest loves: coffee.
“They say you understand the depth of your love for something when it’s taken away. For me, that was coffee. After losing the ability to drink it, I spent a year learning about beans, roasting, and brewing — and eventually fought my way back to that first cup. The company was born out of that journey, and I’m proud to share it while giving back to the brain cancer community,” said Michael Jacob, Founder of Crown Coffee.
A mission-driven model, with proceeds supporting brain cancer charities nationwide
With more than 300 customer reviews praising both the taste and the health-friendly options like Gentle Joe, Crown Coffee has quickly earned a reputation for marrying quality with purpose.
“Crown Coffee is more than a cup — it’s resilience, passion, and purpose poured into every roast. Every order helps fuel the fight against brain cancer while giving coffee lovers the freshest, most satisfying brew possible,” Jacob added.
