Share your coffee stories with us by writing to info@comunicaffe.com.
TURIN, Italy – Lavazza has always been linked to tennis thanks to its presence at Wimbledon, Roland Garros, Atp Finals and many others sport events. During the Wimbledon tournament, Giuseppe Lavazza, president of the company, talked about how the partnership between the company and Jannik Sinner – who triumphed in this year’ edition by beating Carlos Alcaraz in the final on Sunday – came to reality, in an interview conducted by Il Sole 24 ore.
Lavazza said, as reported by Il Sole 24 Ore: “We wanted to sponsor an Italian player, a young one, we were interested in giving this sign of attention and one of our very experienced collaborators told us ‘you have to bet on Jannik. The others can become good, but in my opinion he is phenomenal'”.
At the time, Sinner was only 17 years old and 140th in the Atp ranking. According to Giuseppe Lavazza, Sinner and the company share “the determination to reach the goal, the spirit of sacrifice, the leveraging of one’s abilities, including the ability to suffer.”
Lavazza continues: “With tennis we have built a path of great visibility for the company, we have managed to get millions of people to taste our product. It is an investment that has given us a lot back, and we will continue to do so.”
