Monday 17 June 2024
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Loacker celebrates Peanut Butter Lover’s Day with new products

Italian heritage brand specializing in premium wafer biscuits releases new stats and fun facts about the nation's favourite flavour

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TORONTO, Canada – On March 1, fans of all ages celebrated their love affair with this beloved treat. To commemorate this occasion, Loacker, the Italian heritage brand known for its delicious wafer biscuits, released a new line of Peanut Butter treats. The range combines the crunchy, rich delight of spreadable PB into tasty treats which celebrate this homegrown flavour. In fact, the earliest patent for peanut paste can be traced back to a Canadian, Marcellus Gilmore Edison in 1884… the rest is history!

To dig into Canadians’ PB palate, Loacker polled lovers of this storied spread on why it makes them so nutty; nearly all (90%) of us!

Spreading the Love for PB

Canadians agree that peanut butter is happiness in a jar: most of us (71%) feel satisfied when eating peanut butter and for more than a quarter of us (28%), peanut butter makes us feel happy. Some of us are sentimental about the taste, with 15% of us stating it makes us feel nostalgic.

“Canada is a diverse country of different cultures, but one thing is for certain; Peanut Butter has become a quintessential Canadian food staple thanks to its versatility and flavour,” says Yvonne Profanter, Head of Communication, Loacker.

“Loacker has transformed what many consider ‘happiness in a jar’ into ‘wonder in a wafer’. Canadians are passionate about peanut butter and Loacker loves it too. We’re calling on the nation to celebrate National Peanut Butter Lover’s Day – or any day – with our delicious range of peanut butter wafers!”

PB Versatility

One of the most convenient and versatile spreads around, peanut butter is enjoyed anywhere, anytime, anyway. The research shows, while nearly half (46%) of Canadians enjoy the taste anytime of day, 37% prefer to eat PB in the morning.


Canadians think peanut butter is the best thing since sliced bread but prefer combining the two! Many Canadians (86%) like to have PB spread on toast and exactly half of us love the classic taste of a PB sandwich. With Loacker’s new Peanut Butter range, Canadians no longer have to wait for the toaster to ping before enjoying some tasty, crunchy goodness.

Such is our love for peanut butter, a growing number of Canadians have also embraced PB as an ingredient in smoothies (19%), meat marinades (11%) or even in salad dressings (10%).

Loacker for PB Lovers

While 31% of us would happily eat peanut butter by itself, more of us (almost half the nation at 45%) like to have it as a dessert in wafers, cookies and cakes. Loacker is here to help them celebrate National Peanut Butter Lover’s Day with a new range of tasty wafer products containing rich and delicious peanut butter cream. This means you can enjoy the nostalgic, comforting taste of peanut butter on the go, or as a satisfying treat at home.


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