Thursday 13 June 2024
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7-Eleven celebrates 60 years of coffee with Free Cups of Joe for the Competition

In 1964, 7-Eleven began selling coffee by the cup, a move that revolutionized the 7-Eleven brand and entire coffee industry by introducing the concept of coffee to-go cups to customers nationwide

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IRVING, Texas, USA – 7-Eleven, Inc., the OG TO-GO SINCE 1964, is celebrating a milestone achievement of 60 years as the originator of fresh-brewed coffee in to-go cups. To kick things off, the world’s largest convenience retailer is bringing something extra special to the location where the brand sells the most coffee – Long Island, N.Y.

From April 7 to April 11 between 4 a.m. to 7:11 a.m. local time, Long Island coffee baristas who work at rival chains can visit any participating 7-Eleven to enjoy a free large coffee before their morning shift.

The brand sees and appreciates those who trek to work at 4 a.m. to fuel all our commutes. Before any other coffee shop opens its doors, there’s only one place: 7-Eleven—the place that fuels the people who fuel all of us.

In 1964, 7-Eleven began selling coffee by the cup, a move that revolutionized the brand and entire coffee industry by introducing the concept of coffee to-go cups to customers nationwide. Since that pivotal moment, 7-Eleven has been a leader in commuter coffee culture, giving customers a way to experience their favorite brew on the go.

Over the years, 7-Eleven has expanded its coffee offerings to meet the constant evolving consumer preferences and industry trends – like specialty coffee, most recently unveiling the brand’s first flavored cold brews and self-service coffee stations.

“Since the introduction of our iconic to-go coffee cup six decades ago, 7-Eleven has provided customers with hot, fresh coffee around the clock,” said Dennis Phelps, Senior Vice President, Merchandising (Vault & Proprietary Beverages). “As we celebrate this anniversary, we want to extend our heartfelt gratitude to our loyal coffee customers who have made us a part of their daily routine over all these years – as well as the baristas who fuel us daily. We look forward to continuing to serve our customers and communities for many years to come.”

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7-Eleven is inviting customers to join in on a year-long celebration of all things coffee – including a new creative campaign, a new cup design commemorating the 60th Anniversary and exclusive coffee blends that will be dripping with nostalgia.

CIMBALI

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